by Stan Phelps | Sep 22, 2022 | Red Goldfish
In “Red Goldfish – Motivating Sales and Loyalty Through Shared Passion and Purpose,” Graeme Newell and I feature how Chouinard started Patagonia and how the brand fits “The Protector” purpose archetype. The start was a figurative uphill...
by Stan Phelps | Mar 2, 2022 | Red Goldfish
Airbnb is offering temporary free accommodations to 100,000 Ukrainians in Poland, Germany, Hungary, and Romania. The initiative is part of its efforts to support refugees through the company’s nonprofit, Airbnb[dot]org. In the book “Red Goldfish,” Graeme...
by Stan Phelps | Oct 12, 2021 | Red Goldfish
Warby Parker hit its first-year sales target three weeks after the company launched 11 years ago. Two weeks ago, the company that started with $2,500 in capital listed on the NYSE. It now has a $6 billion valuation.Background:It all began in 2008 with four Wharton...
by Stan Phelps | Mar 12, 2021 | Red Goldfish
I’m going to say something that’s about being P.C. I don’t mean ‘politically correct,’ but rather about how your business will need to be ‘post-corona.’ It is my belief that both for-profit and nonprofit organizations will...
by Stan Phelps | Mar 11, 2021 | Red Goldfish
Your brand today “is what you stand for and how your customers feel about you.” This sentence from the DX manifesto speaks to the importance of purpose in branding.Here’s the full manifesto:”Your brand today is no longer what you tell people it...
