Purpose

An elderly man in a yellow plaid shirt sits at a wooden table with papers. The text reads, "For the planet. Earth is now our only shareholder.

Going Purpose – Yvon Chouinard Gave away Patagonia for the planet

In “Red Goldfish – Motivating Sales and Loyalty Through Shared Passion and Purpose,” Graeme Newell and I feature how Chouinard started Patagonia and how the brand fits “The Protector” purpose archetype. The start was a figurative uphill climb. Yvon Chouinard was introduced to climbing in 1953 as a 14-year-old member of the Southern California Falconry

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Airbnb

Airbnb is offering temporary free accommodations to 100,000 Ukrainians

Airbnb is offering temporary free accommodations to 100,000 Ukrainians in Poland, Germany, Hungary, and Romania. The initiative is part of its efforts to support refugees through the company’s nonprofit, Airbnb[dot]org. In the book “Red Goldfish,” Graeme Newell and I profiled the company as part of the Liberator purpose archetype. The purpose of The Liberator archetype

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Warby Parker

Warby Parker’s “Buy a Pair, Give a Pair” is a perfect example of Red Goldfish

Warby Parker hit its first-year sales target three weeks after the company launched 11 years ago.  Two weeks ago, the company that started with $2,500 in capital listed on the NYSE. It now has a $6 billion valuation. Background:It all began in 2008 with four Wharton MBA students. Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider

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Purpose in Promo

How promotional products can leverage purpose to increase impact

The case for PURPOSE in promotional products. Today, I have the honor of speaking at the PPAI Expo. Roger Burnett, CAS and I will be presenting on the concept of a Red Goldfish. The session is designed for industry professionals and anyone responsible for putting their company brand on promotional marketing items. Promotional products as

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