by Stan Phelps | Mar 12, 2024 | Uncategorized
FAVOR – Help us pick our subtitle from these 3 options: A. SHAPING THE FUTURE OF MARKETING AND CX WITH DATA & AI B. LEVERAGING AI FOR CUSTOMER LOYALTY AND MARKETING INNOVATION C. HARNESSING THE POWER OF AI AND THE NEW FRONTIER IN CX A bit of background....
by Stan Phelps | Feb 3, 2023 | Uncategorized
Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the...
by Stan Phelps | Nov 3, 2022 | Uncategorized
Amazing, amazing costumes. This is the essence of a Pink Goldfish. Credit to fellow speaker Josh Sundquist for his creativity and this flawsome TikTok video: @josh.sundquist Recap of my #halloween ♬ original sound – Josh Sundquist A little...
by Stan Phelps | Oct 31, 2022 | Uncategorized
A Pink Cow? Andy Warhol wasn’t afraid to defy normal and exploit imperfection. Andy understood the importance of standing out. One strategy he used was the Pink Goldfish strategy of lopsiding. Take an approach that made him unique and then triple down on it. In...
by Stan Phelps | Oct 31, 2022 | Uncategorized
Sip on this. In 1984, the Austrian marketer Dietrich Mateschitz found himself in Bangkok on a business trip. Feeling foggy, he drank a bottle of Krating Daeng. Dietrich found that the medicinal concoction cured his jet lag and gave him a needed boost. He would...
by Stan Phelps | Sep 8, 2022 | Uncategorized
We don’t realize how much “little things” mean to others. Catherine Pearson shares the story of Erin Alexander in a recent article in The New York Times: “In late August, Erin Alexander, 57, sat in the parking lot of a Target … and wept....
