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Four people sitting at a restaurant table with drinks and plates, under a sign reading "Wednesday Jeffersonian Lunch." The restaurant appears to be Bartaco.

Jeffersonian Lunch at Bartaco

Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the impact of your work? It was an interesting dialogue that spanned education, content marketing, productivity, and innovation. One of the things

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A promotional image for an energy drink, featuring a smiling older man and text reading "Dietrich's Drink: How a toothpaste salesman built an energy drink empire.

How a toothpaste salesman named dietrich built an energy drink empire

Sip on this. In 1984, the Austrian marketer Dietrich Mateschitz found himself in Bangkok on a business trip. Feeling foggy, he drank a bottle of Krating Daeng. Dietrich found that the medicinal concoction cured his jet lag and gave him a needed boost. He would approach the inventor of Krating Daeng, Chaleo Yoovidhya, with an

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Jay Baer

“You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story.” -Jay Baer

“You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story.” This is my favorite quote from the Foreword to “Pink Goldfish 2.0 – Defy Normal and Exploit Imperfection” by Jay Baer. You can read the entire Foreword in the carousel post

“You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story.” -Jay Baer Read More »

Three eggs are shown, with one being smashed by a hammer and another wearing a safety helmet. Text reads: "Assessment: Do you really understand your organizational strengths & weaknesses?.

Assessment: Understanding organizational strengths and weaknesses

Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, “The number of companies who are truly able to achieve competitive separation is depressingly small.” Only about 3% of individuals and organizations have the ability to think and act differently. It’s because

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