Jeffersonian Lunch at Bartaco

Jeffersonian Lunch at Bartaco

Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the...
Andy Warhol, Pink Cows and Differentiation

Andy Warhol, Pink Cows and Differentiation

A Pink Cow? Andy Warhol wasn’t afraid to defy normal and exploit imperfection. Andy understood the importance of standing out. One strategy he used was the Pink Goldfish strategy of lopsiding. Take an approach that made him unique and then triple down on it. In...