Zebras have stripes for a reason—they camouflage themselves in the herd as a prey defense. A lion who sees five zebras standing together doesn’t see five zebras. It sees only one big Zebra and will not attack. This strategy might work for zebras… But in today’s world, blending in is the riskiest move you can […]
Don’t Be a Zebra… Stand Out in Life Read More »
Does your brand stand out in the marketplace? Honored to be on Episode #565 of the Minter Dialogue Podcast. We talk about Pink Goldfish strategy and how it relates to branding, positioning, and marketing. A great hour-long conversation. Privileged to be a guest on Minter‘s podcast for the second time. Here are four takeaways from
Talking Pink Goldfish Strategy on the Minter Dialogue Podcast Read More »
About 90% of customers at Al Condominio, a charming new Italian restaurant in Verona, are taking advantage of the unique offer. In an article in The Guardian, owner Angelo Lella shared the reasoning behind the strategy… “We wanted to open a restaurant that was different from the others… So we picked this format – customers can
Would you lock your phone in a box during dinner for a free bottle of wine? Read More »
It was because the movie decided to leverage the Pink Goldfish strategy of Lopsiding. Greta Gerwig, who directed and co-wrote the script with Noah Baumbach, told “Architectural Digest” that the color was all-important to the movie. “Maintaining the ‘kid-ness’ was paramount. I wanted the pinks to be very bright, and everything to be almost too
The “Barbie” movie’s quest for PINK paint led to a global shortage Read More »
Through vivid examples like the Leaning Tower of Pisa, the Japanese art form of kintsugi, and even the unexpected triumph of AI in the game of Go, Rubin demonstrates how embracing flaws and deviating from accepted norms can lead to remarkable breakthroughs. One of the notable examples that Rubin presents in his book is the
My late Father had a funny saying when talking laissez-faire approach to a future plan or event, “We’ll take a picture and see what develops.” The reference was to film. When you sent a roll to be processed, you never knew what might develop. And that was even more so with instant photography. Part of
Reclaimed Blue 600 from Polaroid is Perfectly imperfect Read More »
This is amazing! Dutch retailer Jumbo Supermarkten has created “slow checkouts.” Hat tip to Wendy Lloyd Curley for sharing this pink goldfish with me yesterday. Called “Klets-Kassa” (translated to Chat Checkout) these are slow checkout lanes where customers are encouraged to chat with the cashier. The pilot occurred during the summer of 2019 as a part of the Dutch
Jumbo Supermarket creates slow checkouts on purpose Read More »
This is a bold example of the Pink Goldfish of Opposing. And they took a full-page ad in The New York Times to tell the world that their members “don’t speak January.” Equinox VP & Executive Creative Director Will Mayer shared the reasoning on Linkedin: “January 1st is one of the largest sign up days for fitness clubs as
Equinox did not accept any new memberships on New Years Day Read More »
It was meant to disparage some motorcycle riders. After an incident in Hollister, California in 1947, the American Motorcycling Association allegedly said, “99% of the motorcycling public are law-abiding; there are 1% who are not.” Instead of seeing this as an insult or flaw, some motorcycle clubs have embraced the moniker. The “baddest of the
Are You a One-Percenter? Read More »
Do you know the difference between two thumbs up and two fingers up? The two fingers up (palm inward) have a very different meaning than peace or victory in the UK, Australia, or New Zealand. Just ask George H.W. Bush. While visiting Canberra in 2008, W gave the V-for-victory sign as he drove in his
BrewDog becomes an Anti-Sponsor of the World f*Cup Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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