THE DIFFERENTIATED
EXPERIENCE
KEYNOTES, WORKSHOPS & GOLDFISH TANK PROGRAMS
THAT DRIVE LOYALTY AND SALES
partial client list:

OVER 500 EVENTS IN 16 COUNTRIES
MEET STAN
Hi, I’m Stan Phelps. I work with organizations that want to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. As an author, keynote speaker, and workshop facilitator, my in-person and virtual programs stand out in a sea of sameness because I model my own message of differentiated experience (DX).
Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how you do it and why you do it. I leverage my unique collection of more than 5,000 case studies on customer, employee, and brand experience to engage audiences with practical ideas that inspire action.
My informative learning-based experiences focused on our proven I.D.E.A. model of:
- sharing new concepts to uncover INSIGHTS
- DEMONSTRATING those concepts through proven examples
- facilitating EXERCISES focused on your current challenges
- guiding discovery of how to APPLY to your business.
I challenge audiences to think differently by exploring new opportunities to be more successful in tomorrow’s changing world. My goal is to empower audiences to take action that delivers bottom-line results. I believe purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, referrals, and results.
CASE STUDIES
EVENTS
CASE STUDIES
EVENTS
WATCH STAN IN ACTION
IN-PERSON
VIRTUAL
best-selling goldfish series of books

DX MANIFESTO
Your brand today is no longer what you tell people it is.
It is the differentiated experience (DX) your employees deliver.
It is what you stand for and how your customers feel about you.
And most importantly, your brand is what your customers tell others about their experience.
All else is derivative of this and only this.

THE I.D.E.A FRAMEWORK FOR DX
An agile approach to creating an impactful brand, customer, and employee experience.

STAN’S DYNAMIC IN-PERSON AND VIRTUAL KEYNOTES & WORKSHOPS
KEYNOTE PROGRAMS
DURATION: UP TO 90 MINUTES
Stan challenges brands new to explore new opportunities, showing them how to be more successful in tomorrow’s changing world. Working with clients, he creates in person and virtual keynotes that are memorable, meaningful and on-brand. Keynotes last up to 90 minutes and cover a wide variety of topics, including: customer experience, employee engagement, technology, leadership, and more!
WORKSHOP PROGRAMS
DURATION: TWO HOUR, HALF-DAY AND FULL-DAY
Similar to his keynotes, Stan works with clients to create workshops that are memorable, meaningful and on-brand. These in person and virtual programs are perfect for training, so your employees can get hands-on experience while they learn. Each program is designed for a two hour workshop, but many clients will schedule a half-day, or full-day experience to cover multiple focus areas at once.
RECEIVE 3 RESOURCES ON BRAND, CUSTOMER & EMPLOYEE EXPERIENCE
- 7 Ways to Defy Normal and Emploit Imperfection
- 10 Ways to Attract Raving Customers
- 15 Ways to Drive Engagement and Reinforce Culture
SCHEDULE A COMPLIMENTARY DISCOVERY SESSION
Meet Stan, tour his virtual studio in RTP, and see if there’s a fit for your upcoming event or training needs.
BOOK STAN TO SPEAK
Availability (next 60 Days)
“Stan kickstarts creativity for business people who want to better their business and take things to a new level.”