#the1299
YOUR DAILY DOSE OF DX BRAND, CUSTOMER, AND EMPLOYEE EXPERIENCE
+1.919.360.4702
stan@purplegoldfish.com
companies that improve the experience for current customers grow twice as fast as their industry peers
A recent study by McKinsey & Company found that companies that improve the experience for current customers grow twice as fast as their industry peers. There were two of the stats that stood out to me: 1. Compensating for the value of one lost customer can require...
The Goldfish Series Of Books
https://youtu.be/yf_BT_m4HTE 10 years and 11 different colors, metals, and one gem in the Goldfish Series. Here is the progression of 10 years and 11 different colors, metals, and one gem in the Goldfish Series. My first book Purple Goldfish came out in January 2012...
Flipping Traditional Marketing
https://youtu.be/vpPbjrl0BHc https://youtu.be/vpPbjrl0BHc A study by Gartner revealed that a five percent decrease in attrition can yield an in- crease between 25 to 95 percent in bottom-line profits. The overwhelming traditional view of marketing is the process of...
Jeffersonian Lunch at Bartaco
Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the...
Stan Phelps has a Conversation With ChatGPT
My conversation with ChatGPT about my favorite subjects: Stan: What is a differentiated experience or DX? ChatGPT: Differentiated Experience (DX) is a term used to describe the creation of unique, personalized and memorable experiences for customers, aimed at...
Jeffersonian Lunch With Dr. Gary McGrath and Colin Ryan
Great time catching up with Colin Ryan CPFC, ACEC and Dr. Gary McGrath, CSP® on Wednesday for a Jeffersonian Lunch. Our discussion at the Bonefish Grill in Cary centered around leadership and communication. Both are specialties for Gary...
The First Avon Lady was Actually a Gentleman Named David
Do you know the story of a boy from upstate New York named David McConnell? In 1874, at the age of 16, David started to sell books door-to-door. When his fare was not well received,McConnell resorted to offering a “little extra.” David would promise a free gift in...
MOST Reviewed and recommendED speaker… Stan Phelps, CSP
Is there anything YOU lopside to 1,000 percent? I do when it comes to one thing... RECOMMENDATIONS Specifically, my speaking recommendations. I'm in the business of selling keynotes, workshops, and GOLDFISH TANK programs. Like most businesses, my most effective...
ONE Goldfish eBOOK = ONE BRICK
ONE BOOK = ONE BRICK. Download a free Goldfish eBook on Amazon (January 11 or 12) and one brick will be given to support schools in Cambodia. This is one of three giving initiatives I've created through B1G1. B1G1 has pioneered a platform that allows...
How can leaders foster engagement and reinforce culture post-Covid with a distributed workforce?
Great time today at our first Jeffersonian Lunch of 2023 with Sarah Lien Finnerty, Pam Didner, and Chris Quinn. We went to Mookies New York Deli in Cary. Thanks to owner Ron Didner for the hospitality. Hat tip to Marcey Rader, CSP® as we had Marcey's...