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YOUR DAILY DOSE OF DX BRAND, CUSTOMER, AND EMPLOYEE EXPERIENCE
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stan@purplegoldfish.com
This is the ONE thing that causes most presentations to fail…
It's DISCOVERY. Failing to give your audience time to process new ideas/concepts and allow them the space to discover how to implement what they've learned. Big thanks to Victoria Tracy Ringwood and Nikki Jones for providing me the opportunity to present to KONICA...
World Kindness Day Every Day
Each November we celebrate World Kindness Day. In the book Purple Goldfish 2.0, I explored how there are three different types of acts of kindness in business: 1. Random Acts of Kindness – the 1.0 kind. Good deeds or unexpected acts. They are usually one-off,...
Today’s leaders have to manage across five generations
Do you know that a ONE-SIZE-FITS-ALL approach to leadership no longer works? How can you navigate if there is no single black-and-white approach to success? You’ll have to use a variety of techniques to overcome challenges and get the most from your employees. Your...
BrewDog becomes an Anti-Sponsor of the World f*Cup
Do you know the difference between two thumbs up and two fingers up? The two fingers up (palm inward) have a very different meaning than peace or victory in the UK, Australia, or New Zealand. Just ask George H.W. Bush. While visiting Canberra in 2008, W gave the...
15 Ways Google Drives Employee Engagement
At one time it was almost 10 times harder to get a job at Google than it was to get into Harvard... Back in 2014, I wrote an article in Forbes exploring 15 reasons why. Here is a synopsis: 1. Dollars and Sense - With billions of dollars in revenue every year, Google...
Josh Sundquist Halloween Costumes are FLAWSOME
Amazing, amazing costumes. This is the essence of a Pink Goldfish. Credit to fellow speaker Josh Sundquist for his creativity and this flawsome TikTok video: @josh.sundquist Recap of my #halloween ♬ original sound - Josh Sundquist A little bit of...
Andy Warhol, Pink Cows and Differentiation
A Pink Cow? Andy Warhol wasn't afraid to defy normal and exploit imperfection. Andy understood the importance of standing out. One strategy he used was the Pink Goldfish strategy of lopsiding. Take an approach that made him unique and then triple down on it. In 1961,...
How a toothpaste salesman named dietrich built an energy drink empire
Sip on this. In 1984, the Austrian marketer Dietrich Mateschitz found himself in Bangkok on a business trip. Feeling foggy, he drank a bottle of Krating Daeng. Dietrich found that the medicinal concoction cured his jet lag and gave him a needed boost. He would...
The Differentiated Experience (DX) You Deliver Is the Most Referable Customer Experience
Honored to be a guest of Bernie Borges of iQor on Episode 60 of the "Digitally Irresistible" podcast. Watch the episode here: Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I co-created this...
The 10 Commandments of using powerpoint
Do you know the 10 Commandments of PowerPoint? If not, you should... PowerPoint is an amazing presentation tool if used effectively. But with great power, you need to make a point to use it responsibly. Most people abuse it. In the words of Seth Godin, "If there was...