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Snowbird is not afraid of exposing itself
Last week, the Pink Goldfish 2.0 Book Launch Tour visited Snowbird in Utah. The ski mountain resort is not afraid of exposing itself. A recent ad campaign featured one-star reviews such as “Too Advanced” and “Disappointed.”The trails at the mountain are difficult....
Danny Meyer’s Restaurant Group will require vaccinations for both working and dining
Smart move? Danny Meyer and Union Square Hospitality Group are now requiring vaccinations for both working and dining. Starting on September 7th, both staff and guests will need to be vaccinated.The founder of Shake Shack has taken a stand that is sure to antagonize....
Boerne .5k: The race you can’t lose
If you want to raise money for a great nonprofit cause, you should probably avoid the traditional 5k race. There are so many of those, you’ll struggle to get anyone’s attention, which means that you won’t get a lot of participants and you won’t raise very much...
Ass, Gas & Fire: Chicago’s bitter rite of passage
"Ass, Gas & Fire." That's how the CEO of Jeppson's Malort describes this badass, bitter Chicago spirit.This concoction is so badass that it beat Prohibition. Made with wormwood, it has "medicinal" qualities. The founder sold it door to door as it was known to kill...
Amber Share takes real one-star reviews from national parks and illustrates them
"There are BUGS and they will bite you on your FACE." This is an actual one-star review of Sequoia National Park in California.Last week, David Rendall and I visited the park and were thinking about a story we shared in our new book Pink Goldfish 2.0. We wrote about...
“If you want more stories told about you, you need to be worthy of a story.” -Jay Baer
Are you STORYWORTHY? Dave Grohl is. "If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword for Pink Goldfish 2.0 by Jay Baer. Earlier this week, Grohl and his band the Foo Fighters released an "actual"...
Sometimes a Pink Goldfish is a red popsicle phone and no minibar
Have you ever been disappointed with a hotel stay because you didn't receive a poolside popsicle? I now am.Yesterday, David Rendall and I stopped by the Magic Castle Hotel in West Hollywood. We feature the hotel in Pink Goldfish 2.0.When was the last time you had a...
“We believe what’s different about us is worth celebrating.” -Imperfect Foods
"We believe what's different about us is worth celebrating."This is a core value from Imperfect Foods, one of the companies David Rendall and I feature in the new book Pink Goldfish 2.0.Not familiar with Imperfect Foods, here's some background:Each year millions of...
Lopsiding is the “L” in the FLAWSOME framework for differentiation in Pink Goldfish 2.0
“True differentiation is rarely a function of well-roundedness; it is typically a function of lopsidedness.”Harvard Business School Professor Youngme Moon shared this truth in the book, "Different: Escaping the Competitive Herd." Lopsiding is the "L" in the FLAWSOME...
“Why would anyone pick blue over pink? Pink is obviously a better color.” -Kanye West
Is Kanye correct? "Why would anyone pick blue over pink? Pink is obviously a better color."Are you on Team Kanye?The French would disagree. In a study conducted in France, 17% chose pink as their least favorite color. Only brown was less popular than pink. Yet, 2%...
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