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Lush Cosmetics quit social media

Lush Cosmetics quit social media

On Black Friday, Lush Cosmetics quit social media. Lush flushed over 10.6 million followers on Instagram and Facebook alone. Talk about a meta-morphis.Why? Frances Haugen is the reason. She blew the whistle on Facebook's own research. The research suggested...

City Winery is a study in differentiation

City Winery is a study in differentiation

City Winery is a study in differentiation. Michael Dorf created a live music venue centered around wine in 2006. It is a great example of the Pink Goldfish of Opposing.Opposing brands are unlike other brands. They are contradictory and dissimilar. They operate in a...