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How Candela boats make waves by not making waves
Can boats fly? Yes they can in Sweden. Have you heard about the Tesla of the seas? Candela | Electric Hydrofoil Boats has already sold more than 100 of its 28-foot leisure boat called the C-8. Another 200 have been reserved. And next year its passenger ferries...
How Khabane Lame became the most followed user on TikTok without saying a word
TikTok is LAME. How Khabane Lame became the most followed user on TikTok without saying a word…First off, he’s not lame. His last name is pronounced LAH-MAY. He uses a shortened version of his first name Khaby. And he has 144.4 million followers.Khaby is a 22-year-old...
How AriZona Iced Tea stole Snapple’s juice
Lopsiding more for less, how AriZona Iced Tea stole Snapple's juice... It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused caps to fly...
Daniel Kahneman: Peak-End Rule
Last week I wrote about Chewy and the special way they treated a customer at the end of Gus' life. It was a great example of the Peak-End Rule. Nobel Prize Winner Daniel Kahneman coined the Peak-End Rule. It is based on his belief that we judge our past experiences...
Great customer service story from Chewy
Great customer service story from Chewy. And what I love the most is that it's not a random act of kindness from the brand.My friend Joshua Crum shared a tweet from Anna Brose. She tweeted this on Tuesday night:"I contacted @Chewy last week to see if I could return an...
11 ways to AMPLIFI and turn up the dial on your imperfections
What are your organization’s unique weaknesses? What if you took them one louder?Here are 11 sample questions and answers that might help:1. Are your products cheap? Make them cheaper.Some customers want the most inexpensive option, regardless of quality.2. Are your...
Would you try an OREO x RITZ frankencookie?
Salty sweet question. Would you try an OREO x RITZ frankencookie?Two weeks ago, Mondelēz International took the century-old classic chocolate and cream OREO cookie and mashed it up with the salty RITZ cracker for a limited-time treat. The interior of the cookies...
Sometimes the opposite of a good thing is also a good thing
Beating Amazon. Sometimes the opposite of a good thing is also a ...... good thing.Amazon is big. Very, very big. They sell almost everything, to almost everyone, almost everywhere, every hour of every day.How can you compete with that? Is it possible to be bigger...
What’s your Purple Goldfish?
The phrase "romanticize your life" was popularized during the pandemic.The concept according to an article by Christina Caron in The New York Times,"... asks us to appreciate what we have right in front of us and to live with intention, no matter how mundane our daily...
An interesting outdoor campaign from New Zealand
Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING.Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They...
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