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Lush Cosmetics quit social media
On Black Friday, Lush Cosmetics quit social media. Lush flushed over 10.6 million followers on Instagram and Facebook alone. Talk about a meta-morphis.Why? Frances Haugen is the reason. She blew the whistle on Facebook's own research. The research suggested...
Are you a grilled cheese fan? Try Panera Bread’s Grilled Mac & Cheese Sandwich
Warning: this post is extra cheesy. Are you a grilled cheese fan? And I bet you like Mac & Cheese. Then you'd probably love Panera Bread's Grilled Mac & Cheese Sandwich. Panera launched this lopsided piece of genius this Fall. The mac & cheese, made with a...
How Luna Rotisserie Harnessed The Power Of Exposing
The devil isn't just in the details. He's in a T-shirt from a restaurant exposing a one-star review.Thanks to my Pink Goldfish 2.0 co-author David Rendall for sharing this example from Luna Rotisserie. The restaurant is located in Carrboro, North Carolina (about...
A Pink Goldfish Story about Scotty Connal and Richard John Vitale
“We do not believe in ourselves until someone reveals that deep inside us something is valuable, worth listening to, worthy of our trust, sacred to our touch.”This quote by author e.e. cummings exemplifies a story about Scotty Connal and Richard John Vitale.Don't know...
How Death Before Decaf has lopsided both its hours and decor
Death Before Decaf. It is not only a mantra, it is a coffee shop in Brisbane, Australia. Since 2014, it has been pouring some amazing coffee in the capital of Queenland. Pouring it on is perhaps a better description.The shop has lopsided both its hours and decor. Need...
Lessons From Space And How It Became the Final Frontier for Dr. James Goodnight
It started as a young college graduate. James received a job working for NASA on the Apollo space program in the late 60s. Beat the Russians and put a man on the moon. It must have seemed like a dream job.Until it wasn't...What he found was a toxic work environment....
The Diamond Rule is the 4.0 version of business
The Diamond Rule is the 4.0 version of business. This video explores the rule and the 1.0, 2.0, and the 3.0 versions for background.Version 1.0 is The Silver RuleThe Silver Rule is “do no harm.” As stated by Zigong, a disciple of Confucius, “What I do not wish...
WOULD YOU RECOMMEND A COMPETITOR? The Zappos Family of Companies does
WOULD YOU RECOMMEND A COMPETITOR?The Zappos Family of Companies does. In Purple Goldfish 2.0, we share an example of this from Joe Gascoigne. In his words:“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have...
City Winery is a study in differentiation
City Winery is a study in differentiation. Michael Dorf created a live music venue centered around wine in 2006. It is a great example of the Pink Goldfish of Opposing.Opposing brands are unlike other brands. They are contradictory and dissimilar. They operate in a...
“I thought it was too dark, too sad, too intense.” -Taylor Swift
Taylor Swift described her song "All too well" as "too dark, too sad, too intense." Swift performed the 10-minute (Taylor version) of the song this past weekend on SNL. It's an instant classic.The song was accompanied by a short film written and directed by Swift....
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