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Five takeaways from P!NK GOLDF!SH 2.0

Five takeaways from P!NK GOLDF!SH 2.0

Here are the top five takeaways from our upcoming book (launches July 6th) P!NK GOLDF!SH 2.0: 1. IMPERFECTION WORKSIt’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands...

“WE ARE NOT FOR EVERYONE” -Steven Knight

“WE ARE NOT FOR EVERYONE” -Steven Knight

WE ARE NOT FOR EVERYONE. This is a central tenet of Pink Goldfish strategy. It was also the "Aha" moment that Steven Knight of Mosaic Home Services Ltd. took away from a Pink program with David Rendall.In a recent Inc. Magazine article (see link in the comments),...

The 1870s Dairy Lobby turned Margarine PINK

The 1870s Dairy Lobby turned Margarine PINK

Ever heard of this smear campaign? The 1870s Dairy Lobby turned Margarine PINK.What?Margarine, s’il vous plaît. Let's go back 152 years. In 1869, margarine was invented in France. It was an immediate hit given the sky-high price for butter.It only took one year for it...

Be Kind

Be Kind

The picture above was taken in Amsterdam almost a year ago. The kid with the sign was taking part in a massive protest over the killing of George Floyd.The Netherlands was just one of 60 countries to gather in the wake of Floyd's death. All seven continents were...

EVERY WEAKNESS HAS STRENGTH

EVERY WEAKNESS HAS STRENGTH

In the words of acclaimed author Daniel Pink, “David Rendall has a radical prescription for chronic dissatisfaction: Stop working on your weaknesses and start amplifying them instead. 'The Freak Factor' [book] flips the cult of self-improvement on its head with...

McDonald’s launches BTS meal

McDonald’s launches BTS meal

It's purple, it's weird, and it's golden. It almost reminds me of one of my favorite riddles: What's brown and sticky? Answer: a stick In this case, we're talking about the BTS meal launched by McDonald's last week. Not familiar with that acronym. BTS is short for...