#the1299
YOUR DAILY DOSE OF DX BRAND, CUSTOMER, AND EMPLOYEE EXPERIENCE
+1.919.360.4702
stan@purplegoldfish.com
Your flaws are the things that make you awesome
Every weakness or flaw has a corresponding strength. Your flaws are the things that make you awesome. You can only create a differentiated experience [DX] if you do more of what makes you unique (weird, weak, flawed) . . . or purposely do less of what everyone else...
“Either write something worth reading or do something worth writing (about).” – Ben Franklin
Advice from Ben Franklin, "Either write something worth reading or do something worth writing (about)." This quote by Franklin is from "Poor Richard's Almanac" in 1738. It is a challenge that we all face daily in both business and life. Each day I come to my office at...
It is no longer an option for marketers to just “tell and sell”
Put down the megaphone. "Your brand today is no longer what you tell people it is." This is the first line in the #DX manifesto.The remainder is:"It is the differentiated experience (DX) your employees deliver.It is what you stand for and how your customers feel about...
The Secret Behind Chewy’s Success
"I lost my girl a week ago. I called Chewy.com and told them I would no longer need pet food from them because of Annies death. I received these flowers today."This quote was from a LinkedIn post by Eric Steilberger with a picture of the flowers and his beloved...
“Your brand today is no longer what you tell people it is.”
[Your brand today] is the differentiated experience (DX) your employees deliver. The second sentence in the DX manifesto speaks to the importance of culture and engagement: "Your brand today is no longer what you tell people it is.It is the differentiated experience...
HARU URARA: The Shining Star of Losers Everywhere
You gotta believe. Ever heard of HARU URARA? The name in Japanese means Glorious Spring. She was a racehorse based in Kochi with a major flaw. Haru had raced 88 times and never won. It was 2003 and Japan was in the midst of a Depression. The previous 10 years were...
Be like Marilyn: Her flaws made her awesome
She was "perfectly imperfect" as a champion of the underdog, ruthless card player, and self-described Queen Bitch. Do you know Marilyn deAdder? I wish I could have met her. If you haven't read her colorful obituary, you should. It was a fitting tribute by her son...
Billboard: “Sorry, our entire budget went to excellent customer service.”
Billboard: "Sorry, our entire budget went to excellent customer service." That's the copy with a broken image icon on a billboard in Belgium. Credit to TVH Parts Co. for the creative outdoor execution. For background, TVH is the world's largest distributor of material...
Mardi Gras and how it helped spawn the colors in the Goldfish Series
Mardi Gras and how it helped spawn the colors in the Goldfish Series. Growing up Catholic, I can remember celebrating a particular Tuesday as a kid. My Dad called it Fat Tuesday. My Mom was French Canadian and would share the translation of Mardi (Tuesday) Gras (Fat)....
Kimpton Hotels & Restaurants leverages Little Data to create a differentiated experience (DX)
Are you leveraging Little Data like Kimpton Hotels & Restaurants to create a differentiated experience (DX)?Little data is a collection of information on individuals or smaller groups of customers. Rather than using this data to spot a trend, companies use the...
Recent Comments