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Rethinking Black Friday
How are Walmart, REI, Patagonia, and Big Y World Class Market are rethinking Black Friday this year? LESS EARLYWalmart is rolling back its approach. According to Fortune, "Walmart, traditionally open all day on Thanksgiving so customers can buy food with Black Friday...
“There is nothing either good or bad, but thinking makes it so.”
"There is nothing either good or bad, but thinking makes it so." This quote is from William Shakespeare. Act 2, Scene 2 in Hamlet. Here's the exchange: HAMLETDenmark’s a prison. ROSENCRANTZThen I guess the whole world is one. HAMLETYes, quite a large one, with many...
If you were odd in the 15th or 16th century, you were “outstanding, illustrious.”
Being "odd" back in the 15th and 16th century was a huge compliment. It meant you were outstanding and illustrious. Here's some background on the word courtesy of Merriam-Webster Inc. ODD - Odd comes from the Old Norse word oddi, meaning "point of land." Points of...
“Keep Calm and Zoom On.”
"Keep Calm and Zoom On." Honoring Bob Marley, here are 3 tips for presenting virtually: 1. "Jamming" - My speaking takes two forms. Keynotes and Workshops. In the past, keynotes tended to be about big ideas to large audiences. You can build in interaction, but it was...
Keys to growing your business in a time of uncertainty
Honored to be part of the Xerox Executive Series webcast today. I shared 3 keys to growing your business in a time of uncertainty. Here's the second set of tips: To quote Jay Baer from Youtility, "Great marketing is about help, not hype." In order to help, you need to...
Gen Z primer. Have you seen “Speed Cubers” on Netflix?
Gen Z primer. Have you seen "Speed Cubers" on Netflix? The 40-minute documentary captures the extraordinary twists and turns in the journeys of Gen Z Rubik's Cube speed-solving champions. The film is equal parts engaging and heartwarming. It culminates at the 2019...
“Less brandfill, more purposefull”
"Less brandfill, more purposefull." The 4.0 version of business places purpose first. Let's look at the evolution: 1.0 Profit First (1790 - 1970)2.0 Customer First (1971 - 1990)3.0 Employee First (1991 - 2008) To quote Simon Sinek in 2009, "People don't buy what you...
They’ll get off their keister
Eight summers ago I moved to North Carolina. I immediately began hearing ads for a dealership called John Hiester. Almost weekly I'll hear a radio ad. The tagline was always, "Get off your kiester and come to Hiester." The dealership is in this small town of...
Despair: It is always darkest just before it goes pitch black
"It is always darkest just before it goes pitch black." Are you too cynical? Hey, that's a weakness. Maybe you should start looking at the brighter side of life. But what if you doubled-down on that inherent weakness? What if you got even more pessimistic? The...
Building Excellence: IKEA Underperforms AND Over-Delivers
“Excellence requires underperforming on the things your customers value least, so you can over-deliver on the dimensions they value most.” This quote by Frances Frei and Anne Morriss comes from one of my favorite books, "Uncommon Service." Take IKEA for example. They...
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