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How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly…
Pink meets Purple. How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly...Rewind back to 2009. The trend in footwear was minimalist. Reduced cushioning, thinner soles, and lighter weights were all the rage.Enter a new brand from Annecy,...
MIND THE GAP: A phrase that should be relevant when journey mapping your customer experience
Have you ever heard this phrase MIND THE GAP? If you've ever taken a ride on the London Underground, you are sure to be recalling a booming version between your ears right now. It's also a phrase that should be relevant when journey mapping your customer experience....
Sorry Algonquin
@SORRYALGONQUIN. This is the title of an Instagram account. It is a collection of real negative reviews of Algonquin Park, Ontario managed by photographers Jesse and Susan Villemaire. Here are a few gems from the series of stunning images: “Path should be more...
A Course At A Prestigious University About How To Speak Well Has A Deliberate Grammatical Error In The Title
Imagine that you are a professor at Harvard. You want to offer a new course to help students communicate more effectively.What do you call it?How will you get students interested?How will you communicate the content and value of the course?There are thousands of...
Shh…if you say its name while hiking, it won’t exist anymore
"If you say my name, I won't exist anymore?" What's the answer to this riddle?SILENCEThis riddle was shared in the movie, "Life is Beautiful."Now there is another answer to the riddle. It's the Cuifeng Lake Circular Trail. A pristine hiking route hugging Taiwan's...
What ZEBRAS can teach us about human motivation and business strategy
What ZEBRAS can teach us about human motivation and business strategy…Dr. Jordan Peterson uses an insight from Stanford biologist Dr. Robert Sapolsky about zebras to explain a fundamental aspect of human behavior. Zebras (they are black with white stripes) are not...
How to apply the 80/20 principle to traditional marketing
“The law of the vital few and the trivial many.” That's how the late Joseph Juran referred to Pareto’s principle. It is commonly referred to as the 80/20 rule.Juran was the first to apply Vilfredo Pareto's research. He found:- 80% of the World’s GDP is controlled by...
Here’s why It is impossible to play the Old Course on a Sunday
It is impossible to play the Old Course on a Sunday. Why?Every Sunday (outside of tournaments), golf is not played there. It's been that way for hundreds of years.But here is the fantastic part... the public (and even dogs!) are welcomed on the fairways. The Old...
How Panera went above and beyond to demonstrate warmth honoring a grandmother with her final wish
Ten years ago Brandon Cook was visiting his grandmother in the hospital. The prognosis was dire...Brandon’s grandmother had pancreatic cancer and was down to her last few days.One of the horrible side effects of pancreatic cancer is that you get to the point where you...
“We can’t learn from people who are perfect. We can only learn from people who are imperfect.” – James Robilotta
"We can't learn from people who are perfect. We can only learn from people who are imperfect." - James Robilotta, CSP® That was my main takeaway from James' excellent session on "The Power of Relatability - How to Deliver Memorable Messages" at NSA #Influence22. James...
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