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Why being normal isn’t good for you
Weird is your destiny. The word "weird" comes the Old English "wyrd." It is of Germanic origin meaning destiny. In Middle English, it originally meant "having the power to control destiny." According to Wikiquote, weird "is a term corresponding to those of fate or...

What can we learn from HP and Pixar about PROPINQUITY
Can clutter increase team-building and ultimately innovation? Cited by the book INFLUENCER, Hewlett-Packard used to encourage that employees keep, of all things, a messy desk. The thinking by HP was that by leaving work visible and accessible, that it was much more...

How promotional products can leverage purpose to increase impact
The case for PURPOSE in promotional products. Today, I have the honor of speaking at the PPAI Expo. Roger Burnett, CAS and I will be presenting on the concept of a Red Goldfish. The session is designed for industry professionals and anyone responsible for putting...

The extensive Cheesecake Factory menu is a great example of lopsiding
"True DIFFERENTIATION is rarely a function of well-roundedness; it is typically a function of LOPSIDEDNESS." This quote is by Harvard Business School Professor Youngme Moon in her book, "Different - Escaping the Competitive Herd." This approach speaks to the "L" in...

Podcast: Pathways To Becoming An Incredible Leader
Honored to be a guest on the Vibrant Leadership podcast with Nicole Greer. We talk about the pathways to become an incredible leader. Great stories about Douglas Conant, Theo Epstein, and Bill Treasurer. Listen here: Some of the areas we discuss:- Consistent...

A Heartwarming Act of Kindness From Target
It was an ordinary Wednesday afternoon for Audrey Shepps Mark in North Raleigh. She was shopping at the Super Target located at the Triangle Town Center. In the midst of buying some headbands and a ham, according to Audrey, she had her "heart warmed." A young teenage...

Rethinking Golf: Bryson DeChambeau is lopsiding golf
Bryson DeChambeau burst into the mainstream in 2020. His approach to lopsiding the game has been described as "Breaking Golf." And he's doing it more and less by the numbers. - MORE: Bryson bulked up adding forty pounds of weight over the last year. The result is a...

Love them or hate them, you can’t ignore The Ohio State University
The battle of "Thee" and "The." Last night the University of Alabama faces off against The Ohio State University in the College Football National Championship. Notice something about the official name for Ohio State University bolded above? It may be written as "The,"...

“Big doors swing on little hinges.” – W. Clement Stone
"Big doors swing on little hinges." This is one of my favorite quotes from the late W. Clement Stone. It represents the idea that little changes truly add up to make the biggest difference. This is the principle behind the concept of micro-weirding. Micro-weirding is...

The Connection Between Needs And Emotions
Happiness is an emotion that people feel in response to their needs and whether these are met or exceeded. Marshall Rosenberg expounds on this in his book "Nonviolent Communication: A Language of Life." He shares: "There are no positive or negative emotions, but only...
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