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Rethinking Marketing: 11 Takeaways from Purple Goldfish 2.0
Rethinking Marketing: 11 Takeaways from Purple Goldfish 2.0:1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience. 2. There is no such thing as...
THE PINK GOLDFISH OATH
Repeat after me, "I promise to be different... I promise to be unique."This was the final exchange last week as David Rendall and I finished a day-long virtual GOLDFISH TANK program.I then asked the attendees the last part of the PINK GOLDFISH oath:"I promise not to...
Remembering Colin Powell
Remembering Colin Powell. Former Four Star General, Chairman of the Joint Chiefs, and US Secretary of State passed away as a result of complications due to COVID 19 at the age of 84.His presence was large and his legacy will live on. Here are five lessons from the man...
Squid Game Writer Hwang Dong-hyuk was rejected by all the studios. Then Netflix took a bet on Dong-hyuk a decade later
Squid Game was rejected for over 10 years because people thought it was too complex and not commercial enough. Writer Hwang Dong-hyuk was rejected by all the studios. Living with his mother and grandmother at the time, he was forced to sell his laptop due to financial...
What can marketers learn from Banksy
Three years ago, the enigmatic graffiti artist Banksy stunned the art world. Moments after the gavel was struck for the winning $1.4 million bid at Sotheby's, the painting "The Girl with the Baloon" began to shred.A shredding device was secretly hidden within the...
“not sure who needed to hear this today, but it’s ok not to be happy all the time. all that matter is that you #FeelYourWay” -Burger King
"not sure who needed to hear this today, but it's ok not to be happy all the time. all that matter is that you #FeelYourWay" This was a tweet from Burger King back in 2019. It introduced a range of boxed deals called “Real Meals.” This swipe at the McDonald's Happy...
How to get more 5-star reviews
Want more 5-star reviews? You only have to do 3 things...1. It starts with intention - be intentional about it. Be review-worthy by providing a great experience and make reviews a priority.2. Be sincere - share the importance and don't be afraid to ask for reviews...
How ROAD iD shows a personalized human touch in customer experience
Want a great example of a personalized human touch in customer experience? Look no further that ROAD iD.My friend Adriana Lee shared this with me earlier in the week:"I wanted to give you an example of a company that provides great customer service, in case you are...
Stew Leonards’ story underscores the power of unexpected extras and the effectiveness of word of mouth
Here is a snippet from my talk about the power of word of mouth. It is the story of Stew Leonard Sr.I started the Purple Goldfish Project and began a quest to find 1,001 examples.I didn’t have to go far for inspiration.Just down the hill from my house was the most...
Pink Goldfish 2.0 is considered “One of 7 Marketing Books That Will Help You Dominate Your Industry” by Forbes
Honored that "Pink Goldfish 2.0" is considered "One of 7 Marketing Books That Will Help You Dominate Your Industry" by Forbes.Big thanks to Serenity Gibbons for including David Rendall and me on the list. We are in some great company. The other books and authors...
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