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The Four Market Force Behavioral Styles

The Four Market Force Behavioral Styles

What's your behavioral style? Are you a Casey, an Izzy, a Peyton, or an Avery?MEET CASEYCasey is a hard-charging thinker who usually sits in the front of the room. Typically well dressed and image-conscious, Casey wants to accomplish big things and can come across as...

The Golden Rule is a bad rule

The Golden Rule is a bad rule

“Do unto others’ or ‘Treat unto others like you want to be treated’ is not good enough to meet consumers’ expectations anymore. And the sooner we understand and embrace that, the better off we’re going to be. Particularly in this new economy we’re in today.” That's...

Our biggest competition when speaking

Our biggest competition when speaking

When you present, you are waging a battle against distraction. And this is your biggest competitor...Something that the average person whips out an average of 58 times a day. One thing that’s a source of entertainment and constant stimulation.We’re talking about the...