Stan Phelps’ Workshops
Hands-on training and exercises that your team can implement right away.
Stan Phelps will lead your team through a presentation of actionable techniques, then walk your team through exercises where they’ll practice what they learn.










































Workshops, Training, + Programs
DURATION: TWO-HOUR, HALF-DAY, AND FULL-DAY OPTIONS
Stan Phelps delivers workshops that captivate, inspire, and drive meaningful action. Known for his dynamic storytelling and practical frameworks, Stan brings fresh insights to each program, tailored to address the unique challenges of your organization. His workshops cover essential topics, from customer experience and employee engagement to brand differentiation and leadership across generations.
Using a blend of real-world examples and interactive elements, Stan equips audiences with actionable strategies they can implement immediately. Whether virtual or in-person, each workshop is crafted to engage and empower, leaving participants ready to make a lasting impact.
A workshop is right for your audience if you:
- Want a hands-on, interactive format – Stan’s workshops emphasize real-world application, engaging participants through exercises, assessments, and group activities.
- Need an in-depth approach to specific challenges – Workshops allow your team to dive deeply into targeted topics like customer experience, employee engagement, or brand differentiation.
- Prefer learning by doing – With Stan’s guidance, participants practice new skills in real time, from journey mapping to developing impactful communication techniques.

Stan Phelps’ Most Popular Workshops

The O.G. (Original Goldfish)
Focus: Customer Experience
Journey Mapping to Transform Your Customer Experience

The Most Impactful
Focus: Presentation Skills
Communicate with Impact: Mastering the Art of Effective Presentations

The Leader's Edge
Focus: Leadership
Mastering the Diamond Rule: Excelling Under Pressure with Purpose and Resilience

Find Your Best-Match Program
With over 18 possible keynote speaking presentations, workshops, and GOLDFISH TANK programs available to meet your ever-evolving needs, I’ve created this 2-minute, 6-question quiz to help you understand which program is best for you and your audience.
Additional Workshop Topics

Focus: Leadership
Navigating the Generations: Leading a Multigenerational Workforce with Confidence
The Content

Focus: Employee
Maximize Productivity Through Effective Employee Engagement
The Content

Focus: Marketing
Stand Out: Amplifying Your Brand’s Differentiation
The Content

Focus: Wellness
Creating a Culture of Well-Being: Driving Employee Happiness and Organizational Success
The Content

Focus: Negotiation
Achieving
World Class
Negotiation Outcomes
The Content

Focus: Customer Experience
Enhancing Customer Experience with AI, Data & Analytics: A Strategic Workshop for Growth
The Content
Stan engaged the group so effectively and brought palpable energy to the training session
"Stan engaged the group so effectively and brought palpable energy to the training session. Our team walked away with easy to adopt tools to improve communication. His insight challenged us to think differently about how we respond to everyday personal and professional situations. Thank you, Stan!"
CMO, Hospital for Special Surgery (HSS)
Stan brought positive energy to our session which encouraged story sharing and contribution amongst the team
"Volvo Car USA had the pleasure of hosting Stan as he led the “Excelling Under Pressure - Leading Effective Teams” workshop for our local marketing team. Stan brought positive energy to our session which encouraged story sharing and contribution amongst the team. We look forward to Stan hosting another leadership event in the future!"
Content Engine Planner, Volvo
We had a couple of leaders that said this was the best virtual training they have ever participated in!
"Our company included leaders in various departments throughout the company to participate in the “Leading Across Generations” virtual workshop led by Stan Phelps. The feedback about both the workshop content and Stan as instructor was overwhelmingly positive! In fact, we had a couple of leaders that said this was the best virtual training they have ever participated in! Stan is a great speaker and managed to keep the entire group of leaders engaged for the full three hours. Everyone walked away with tangible resources and tips on how to navigate working with different generations. I would strongly recommend the “Leading Across Generations” workshop with Stan for all leaders / managers!"
Senior Manager of Digital Marketing & Communications, Dealer Tire
The session was incredibly informative
"The session was incredibly informative, and Stan did an excellent job of making concepts easily understandable through real-world examples and interactive discussions. Overall, the workshop was a valuable investment of our time, offering practical tools and strategies to improve our performance under pressure and lead our teams more effectively. I would highly recommend similar sessions in the future to continue building our skills."
Senior Brand & Advertising Specialist, Discover
He did an amazing job tailoring his advice to a diverse audience across multiple cultures and geographies
"Stan Phelps delivered an engaging and insightful virtual workshop on Effective Communication and Presentation Skills for Lenovo's global marketing team. He did an amazing job tailoring his advice to a diverse audience across multiple cultures and geographies, making the session relatable and impactful for everyone. His energetic style, relatable examples, and practical tips made it easy for everyone to pick up new ways to communicate and present with confidence. It was a great session that left the team feeling inspired and ready to level up their skills!"
Director of Strategic Marketing, Lenovo
Participants left the session feeling ready to put into practice the tools provided
"Stan’s presentation of the Effective Communication and Presentation Skills workshop was extremely engaging. Participants left the session feeling ready to put into practice the tools provided for internal and customer engagements."
Senior Manager, Sales & Marketing Enablement, The J.M. Smucker Co
Stan is engaging as a presenter and great to work with
"We partnered with Stan to deliver a keynote and workshop on creating a great customer experience. This hands on, immersive workshop, allowed for our members to get a glimpse on how to turn customers into raving fans. Stan is engaging as a presenter and great to work with. 100% recommend."
VP of Programming, AMA Detroit
We walked away with valuable strategies that will make a lasting impact
"Stan Phelps did an outstanding job leading the "Excelling Under Pressure – Leading Effective Teams" virtual training for our Flex Marketing & Communications team. His insights on managing stress, fostering collaboration, and driving team performance were both practical and engaging. We walked away with valuable strategies that will make a lasting impact on our teamwork and leadership. Thank you, Stan!"
Director, Marketing Operations, FLEX
Despite the virtual setting, he kept everyone engaged and tailored the content to our needs
"Stan’s presentation skills course for our emerging leaders group was a huge hit! Despite the virtual setting, he kept everyone engaged and tailored the content to our needs, focusing on presenting effectively to leaders and cross-functional teams during virtual and in-person presentations. His tips are still being discussed, and we’ve seen noticeable improvements across the board."
Manager, Personalization, Home Depot
Stan helped show our organization the positive benefits of providing “A little extra”
"One of the biggest challenges in growing an organization today isn’t about providing good customer service, its about providing outstanding customer experiences. As Maya Angelou said, people never forget about the way you made them feel. Stan helped show our organization the positive benefits of providing “A little extra” and how far that goes in not only keeping customers, but getting them to “tell a friend.”"
VP of Client Relations, IMI Association Executives
His engaging presentation style and interactive break-out sessions left everyone asking for more
"Stan presented his 'Effective Communications and Presentation Skills' workshop to me and approximately 25 of my colleagues. His engaging presentation style and interactive break-out sessions left everyone asking for more. Several colleagues asked me if he could come back again and conduct the workshop in front of their team members who were unavailable for the session."
Sr. Director Brand Strategy & Content, Church’s Chicken
An absolute game-changer
"Stan's talk to our AMA Triangle Transitions Mastermind group was an absolute game-changer for anyone navigating the job search process. His Ultimate Job Search Tool Checklist offers a structured, actionable framework that emphasizes building a powerful online presence, crafting compelling resumes, and maintaining positivity and confidence throughout the journey. By blending practical strategies with the importance of self-presentation and preparation, Stan equipped us with invaluable insights to make our job searches not only more effective but also more intentional and rewarding."
VP of Transitions, AMA Triangle
Meet Your Presenter
Through hands-on workshops, I empower you to power loyalty and growth.
Hi, I’m Stan Phelps. I work with organizations that want to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences.
As an author, keynote speaker, and workshop facilitator, my in-person and virtual programs stand out in a sea of sameness because I model my own message of differentiated experience (DX).
I leverage my unique collection of more than 5,500 case studies on customer, employee, and brand experience to engage audiences with practical ideas that inspire action.

Virtual Events
To provide dynamic, customized presentations, Stan Phelps can deliver his workshops virtually, broadcasting from a fully-equipped studio in Cary, North Carolina. With seamless energy and insight, he engages teams across the world with the same high-impact experience as in-person events.
