Stan Phelps’ Workshops
Hands-on training and exercises that your team can implement right away.
Stan Phelps will lead your team through a presentation of actionable techniques, then walk your team through exercises where they’ll practice what they learn.










































Workshops, Training, + Programs
DURATION: TWO-HOUR, HALF-DAY, AND FULL-DAY OPTIONS
Stan Phelps delivers workshops that captivate, inspire, and drive meaningful action. Known for his dynamic storytelling and practical frameworks, Stan brings fresh insights to each program, tailored to address the unique challenges of your organization. His workshops cover essential topics, from customer experience and employee engagement to brand differentiation and leadership across generations.
Using a blend of real-world examples and interactive elements, Stan equips audiences with actionable strategies they can implement immediately. Whether virtual or in-person, each workshop is crafted to engage and empower, leaving participants ready to make a lasting impact.
A workshop is right for your audience if you:
- Want a hands-on, interactive format – Stan’s workshops emphasize real-world application, engaging participants through exercises, assessments, and group activities.
- Need an in-depth approach to specific challenges – Workshops allow your team to dive deeply into targeted topics like customer experience, employee engagement, or brand differentiation.
- Prefer learning by doing – With Stan’s guidance, participants practice new skills in real time, from journey mapping to developing impactful communication techniques.

Stan Phelps’ Most Popular Workshops

The O.G. (Original Goldfish)
Focus: Customer Experience
Journey Mapping to Transform Your Customer Experience

The Most Impactful
Focus: Presentation Skills
Communicate with Impact: Mastering the Art of Effective Presentations

The Leader's Edge
Focus: Leadership
Mastering the Diamond Rule: Excelling Under Pressure with Purpose and Resilience

Find Your Best-Match Program
With over 18 possible keynote speaking presentations, workshops, and GOLDFISH TANK programs available to meet your ever-evolving needs, I’ve created this 2-minute, 6-question quiz to help you understand which program is best for you and your audience.
Additional Workshop Topics

Focus: Leadership
Navigating the Generations: Leading a Multigenerational Workforce with Confidence
The Content

Focus: Employee
Maximize Productivity Through Effective Employee Engagement
The Content

Focus: Marketing
Stand Out: Amplifying Your Brand’s Differentiation
The Content

Focus: Wellness
Creating a Culture of Well-Being: Driving Employee Happiness and Organizational Success
The Content

Focus: Negotiation
Achieving
World Class
Negotiation Outcomes
The Content

Focus: Customer Experience
Enhancing Customer Experience with AI, Data & Analytics: A Strategic Workshop for Growth
The Content
An impactful session that offered practical advice, industry best practices, personal anecdotes and actionable insights
"We asked Stan to conduct a presentation skills working session for my team of 25 marketing staff. Our goal was to elevate our team's overall skills in delivering compelling presentations, involving complex ideas & data. Stan helped plan an impactful session that offered practical advice, industry best practices, personal anecdotes and actionable insights. Overall, my team really got a lot out of the session and put their new skills to work immediately."
SVP Global Campaign Management & ABM, FIS (Fidelity Information Services)
Our team enjoyed the training so much, we are planning to do the same one with another group of associates in the coming months
"Stan conducted a virtual customer journey mapping workshop for members of my team with varying experience levels and knowledge on the topic. His presentation was relevant, engaging and entertaining! It is not an easy task to keep a large group’s attention for a three hour virtual training, but Stan managed to do so with great content, energy and interactive breakout sessions. Our team enjoyed the training so much, we are planning to do the same one with another group of associates in the coming months. I would definitely recommend Stan as a training instructor / speaker in the future!"
Senior Manager, Digital Marketing & Communications, Dealer Tire
The interactivity, relevance, and content was exactly what we were looking for
"Thank you so much for an engaging workshop, Stan! The interactivity, relevance, and content was exactly what we were looking for. The NYC team had wonderful immediate feedback and were already talking through some practical applications."
Global Enablement Lead, Trip Advisor
The meeting and presentation by Stan was one of the highlights of the year for my member base
"Made contact with Stan after hearing about the great presentations he had made for other Peer Advisory Groups. Stan presented at our biggest event of the year in 2023 for our all-member meeting. The meeting and presentation by Stan was one of the highlights of the year for my member base. Stan does not disappoint, highly recommend his workshops."
President / Owner, Renaissance Executive Forums – Inland Empire
We will be booking Stan Phelps again!
"Stan Phelps captivated our audience in Alaska with his Purple Goldfish analogy. What I enjoyed best was the framework and tools he provided that was immediately implementable to our marketing efforts. We will be booking Stan Phelps again!"
President, AMA Alaska
He was flexible, entertaining and provided a good message with a number of takeaways
"I was looking for a speaker for a men's retreat. Stan was recommended to me and though I wasn't looking for a business presentation, Stan used his latest material and developed an appropriate talk for my group. He was flexible, entertaining and provided a good message with a number of takeaways."
Event Organizer, St. Michael’s
Highly recommend him to others!
"Stan Phelps was a pleasure to work with as a workshop facilitator and speaker at our Circle of Excellence franchisee meeting. He developed customer work sessions that aligned with the purpose and desired outcomes of our event and these were well received by our attendees. I would highly recommend him to others!"
EVP, Chief Growth & Strategy Officer, Goddard Systems
Stan once again WOWed us
"Stan once again WOWed us with his expertise in the field of differentiation. He taught our customer success team how to create impactful experiences for our customers which will most definitely help with increasing their loyalty, revenue, and retention."
Senior Manager, Customer Success, LogMeIn
Even in a virtual setting, his message came across like he was right with us in the room
"Stan presented a virtual workshop on networking at our high school. He was engaging, sincere, warm, and humorous with the students. Even in a virtual setting, his message came across like he was right with us in the room. Great content and great presenter!"
Career Development Coordinator, Green Level High School
Stan provides uncommon insight and he has done this for my executive teams, clients and key corporate connectors
"Stan provides uncommon insight and he has done this for my executive teams, clients and key corporate connectors. His speaking style, content, delivery and powerful examples have helped not only my business but my very discerning corporate clients and connectors. He has carved out a niche in the speaking space with his wealth of content that is extremely well documented and researched for today's metrics focused audiences. Stan also lives the principles he espouses which makes him even more credible to me and to those I would happily have him influence, our key stakeholders."
President, Career Pro Inc.
We walked away from our leadership meetings revitalized and with the tools to enhance and navigate
"We were fortunate to engage Stan Phelps to speak to our franchise organization. He has a great understanding of business relationships and applies that knowledge and a common-sense approach to solving obstacles. Good management, communication, and leadership skills never go out of style. We walked away from our leadership meetings revitalized and with the tools to enhance and navigate through the ever-changing business environment to produce results."
Director of Learning and Development, Liberty Tax
I noticed that there was quite a bit of follow up conversation afterward and I also received glowing feedback from attendees
"Stan came to speak at a meeting for a group that I volunteer for that helps people in career transition. He was very communicative all the way up to the presentation and the information he provided was very helpful to the audience. I noticed that there was quite a bit of follow up conversation afterward and I also received glowing feedback from attendees during the weeks following the presentation."
Director of the Transitions Link + Think, AMA Triangle
Meet Your Presenter
Through hands-on workshops, I empower you to power loyalty and growth.
Hi, I’m Stan Phelps. I work with organizations that want to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences.
As an author, keynote speaker, and workshop facilitator, my in-person and virtual programs stand out in a sea of sameness because I model my own message of differentiated experience (DX).
I leverage my unique collection of more than 5,500 case studies on customer, employee, and brand experience to engage audiences with practical ideas that inspire action.

Virtual Events
To provide dynamic, customized presentations, Stan Phelps can deliver his workshops virtually, broadcasting from a fully-equipped studio in Cary, North Carolina. With seamless energy and insight, he engages teams across the world with the same high-impact experience as in-person events.
