stan@purplegoldfish.com

+1 (919) 360-4702

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Meeting Professionals

KEYNOTE PROGRAMS

DURATION: UP TO 90 MINUTES

Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrows changing world. Working with clients, he creates in person and virtual keynotes that are memorable, meaningful and on-brand. Keynotes last up to 90 minutes and cover a wide variety of topics, including: customer experience, employee engagement, technology, leadership, and more!

10 IN-PERSON AND VIRTUAL KEYNOTE TOPICS

Customer Experience

PURPLE GOLDFISH

LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING WOW

Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.

Format & Audience

Focus:

Improving the customer experience

Keynote Duration:

Up to 90 minutes

Workshop Duration:

Two-Hour, Half-Day, or Full Day

Objectives:

As a result of this program, participants will:

  1. Tools: Get equipped with the I.D.E.A. process for designing customer experience.
  2. Skills: Understand how to do the little things to drive value or reduce customer effort.
  3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience:

This program is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn:

Actionable ways to improve the customer experience.

Employee Engagement

Green GOLDFISH

GO BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT

Engaged employees create enthused customers. This program covers the 15 types of Green Goldfish—little extras for employees that drive engagement, empowerment, and efficiency.

Format & Audience

Focus:

Improving the Employee Experience

Keynote Duration:

Up to 90 minutes

Workshop Duration:

Two-Hour, Half-Day, or Full Day

Summary:

The program explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

Objectives:

As a result of this program, participants will:

  1. Tools: Get equipped with the 3D process for employee experience design.
  2. Skills: Understand how to develop programs that address basics, belonging, and building.
  3. Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

Audience:

This program is for senior management and managers who want to improve retention and drive employee advocacy. This program speaks to the importance of placing an emphasis on employees in order to create happy enthused customers.

Attendees will learn:

Actionable ways to improve the employee experience.

purpose

Red Goldfish

EMBRACE PURPOSE TO WIN HEARTS, MINDS, AND PROFITS

Purpose has changed the way we work and how customers buy. This program reveals how businesses can embrace their purpose to drive engagement, fuel profits, and make an impact on society.

Format & Audience

Focus:

Improving the experience you provide to customers and employees

Keynote Duration:

Up to 90 minutes

Workshop Duration:

Two-Hour, Half-Day, or Full Day

Objectives:

As a result of this program, participants will:

  1. Tools: Discover eight purpose archetypes and how purpose drives differentiation
  2. Skills: Understand how to bring purpose to life within an organization
  3. Empathy: Gain a deeper appreciation for emotional drivers

Audience:

This program is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees will learn:

Actionable ways to improve the experience you provide to customers and employees.

technology

Blue Goldfish

LEVERAGE TECHNOLOGY TO DRIVE BOTH PROFITS AND PROPHETS

Customers today expect brands to understand their individual needs and be more responsive. This program will illuminate how technology drives competitive advantage, loyalty, and word of mouth.

Format & Audience

Focus:

Turning Big Data into Useful Data for your business

Keynote Duration:

Up to 90 minutes

Workshop Duration:

Two-Hour, Half-Day, or Full Day

Objectives:

As a result of this program, participants will:

  1. Tools: Get equipped with the 3 R’s to leverage technology.
  2. Skills: Understand how to turn insights into actions.
  3. Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Audience:

This program is for senior management and managers who want to improve loyalty and advocacy through technology to create a competitive advantage.

Attendees will learn:

Actionable strategies to turn big data into useful data.

marketing

Pink Goldfish

AMPLIFY DIFFERENTIATION TO STAND OUT IN the marketplace

How do you stand out in a sea of sameness? This program provides an unconventional seven-part F.L.A.W.S.O.M. framework for achieving competitive separation.

Format & Audience

Keynote Duration:

Up to 90 minutes

Workshop Duration:

Two-Hour, Half-Day, OR Full Day

Objectives:

As a result of this session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience:

This program is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn:

Actionable ways to enhance positioning in the marketplace.

loyalty

Golden GoldfisH

REWARD YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES

Eighty percent of profitability is driven by the top twenty percent of customers and employees. This program shares nine different ways to reward, retain, and renew your vital few.

Format & Audience

Keynote Duration:

Up to 90 minutes

Workshop Duration:

Two-Hour, Half-Day, OR Full Day

Objectives:

As a result of this session, participants will:
1. Tools: Get equipped with how to find their most valuable customers and employees.
2. Skills: Understand how to do the little things to drive value and improve retention.
3. Empathy: Gain a deeper appreciation for the vital few.

Audience:

This program is for senior management and managers who want to improve retention and drive loyalty for their most important customers and employees.

Attendees will learn:

Actionable ways to improve the customer and employee experience.

happiness

Yellow Goldfish

INCREASE HAPPINESS TO DRIVE BUSINESS GROWTH

There should only be one success metric in business, and that’s happiness. This program provides a nine-part framework to produce happiness-driven growth, productivity, and prosperity.

FORMAT & AUDIENCE

FORMAT:
Up to 90-minute keynote or 2 hours, half-day or full-day workshop

SUMMARY:

Happy engaged employees create happy enthused customers. The keynote explores nine signature ways to drive employee and customer engagement such as purpose, autonomy, play and integrity. Attendees will walk away with the knowledge of the key drivers of engagement, fulfillment and happiness. They’ll be able to introduce actionable ideas for their customers and employees. Little things that will increase loyalty, improve retention and reinforce culture.

OBJECTIVES:
As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for customer and employee experience design.
2. Skills: Understand how to develop programs that drive happiness in the workplace.
3. Empathy: Gain a deeper appreciation for the needs, desire and expectations of employees and customers.

AUDIENCE:
This keynote is for leaders who want to improve customer loyalty and drive employee advocacy. This program speaks to the importance of placing an emphasis on happiness in order to create wins for employees, customers and society.

ATTENDEES WILL LEARN:
Actionable ways to improve the customer and employee experience.

PRESENTATION SKILLS

SILVER Goldfish

LOUD & CLEAR: THE KEYS TO DELIVERING MEMORABLE BUSINESS PRESENTATIONS

The biggest myth of communication is the illusion that it took place. This session provides the 10 keys to presenting in a way that maximizes engagement and understanding.

FORMAT & AUDIENCE

FORMAT:
Up to 90-minute keynote or 2 hours, half-day or full-day workshop

SUMMARY:

LOUD & CLEAR: THE KEYS TO DELIVERING MEMORABLE BUSINESS PRESENTATIONS

Overview
The biggest myth of communication is the illusion that it took place. This session provides the 10 keys to presenting in a way that maximizes engagement and understanding.

OBJECTIVES:
As a result of this program, participants will:

    1. Tools: Get equipped with the six steps to deliver a memorable presentation.
    2. Skills: Understand the 10 keys for volume and clarity in communication.
    3. Empathy: Gain an understanding of how your audience best receives content.

AUDIENCE:
This keynote is for senior management and managers who want to deliver memorable business presentations.

ATTENDEES WILL LEARN:
Actionable ways to improve their presentational skills.

leadership

Gray Goldfish

NAVIGATE THE GRAY AREAS OF LEADING EVERY GENERATION

How do you successfully lead the five generations in today’s workforce? This program provides a map for leaders to follow as they recruit, train, manage, and inspire across the generations.

FORMAT & AUDIENCE

FORMAT:
Up to 90-minute keynote or 2 hours, half-day or full-day workshop

SUMMARY:
NAVIGATING THE GRAY AREAS OF LEADING FIVE GENERATIONS

We find ourselves at a unique time where organizations must lead five different generations. This engaging program will explain the reasons that drive generational differences and then share best practices for leading across the generations.

OBJECTIVES:
As a result of this program, participants will:

  1. an understanding of the importance of using different styles to lead each generation.
  2. an appreciation of how employees from different generations approach work, projects, and relationships.
  3. strategies for leading the three older generations (Matures, Baby Boomers and Gen X).
  4. specific techniques for how to recruit, manage, build relationships, and retain Millennials and Generation Z.

AUDIENCE:
This keynote is for senior management and managers who want to improve retention and drive employee engagement.

ATTENDEES WILL LEARN:
Actionable ways to improve the employee experience across the generations.

BONUS: 
Each attendee receives a copy of the Generational Matrix. A one-page go-to reference tool for leading each generation.

sALES

Diamond Goldfish

EXCEL UNDER PRESSURE & THRIVE IN THE GAME OF BUSINESS

In a world where we lose one out of every four customers each year and only close one out of every four sales opportunities, the session provides a guide to driving sales and deepening relationships powered by the Market Force Global Styles framework.

FORMAT & AUDIENCE

FORMAT:
Up to 90-minute keynote or 2 hours, half-day or full-day workshop

SUMMARY:
EXCEL UNDER PRESSURE & THRIVE IN THE GAME OF BUSINESS

In a world where we lose one out of every four customers each year and only close one out of every four sales opportunities, the session provides a guide to driving sales and deepening relationships powered by the Market Force Global Styles framework.

OBJECTIVES:
As a result of this program, participants will:

    1. Tools: Get equipped with the keys to managing our own behavior under pressure.
    2. Skills: Understand their Style comes with the free Styles Indicator assessment.
    3. Empathy: Gain a deeper appreciation for the needs of prospects and clients.

AUDIENCE:
This keynote is for senior management and managers who want to drive sales and deepen client relationships.

ATTENDEES WILL LEARN:
Actionable ways to improve the client acquisition process.

BONUS: 
Each attendee receives a copy of the Diamond Rule Matrix. A one-page go-to reference tool for working with each of the four behavioral styles.