by Stan Phelps | May 20, 2022 | Pink Goldfish
Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING.Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They...
by Stan Phelps | May 18, 2022 | Green Goldfish
How can companies boost employee morale and drive high performance?The simple answer is doing the little extras beyond compensation to demonstrate commitment to your employees.Yesterday I shared lessons from Green Goldfish in Dallas at #TaxGrowthCon.We examined how...
by Stan Phelps | May 16, 2022 | Diamond Goldfish
What’s your behavioral style? Are you a Casey, an Izzy, a Peyton, or an Avery?MEET CASEYCasey is a hard-charging thinker who usually sits in the front of the room. Typically well dressed and image-conscious, Casey wants to accomplish big things and can come...
by Stan Phelps | May 9, 2022 | Pink Goldfish
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic....
by Stan Phelps | May 5, 2022 | Purple Goldfish
In 2008, I was working as part of the leadership team for an experiential marketing agency. We created larger-than-life product launches, PR stunts, sponsorship activations, and mobile tours. The goal was to create brand experiences that drove impressions (eyeballs)...
