How AriZona Iced Tea stole Snapple’s juice

How AriZona Iced Tea stole Snapple’s juice

Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused...
Daniel Kahneman: Peak-End Rule

Daniel Kahneman: Peak-End Rule

Last week I wrote about Chewy and the special way they treated a customer at the end of Gus’ life. It was a great example of the Peak-End Rule. Nobel Prize Winner Daniel Kahneman coined the Peak-End Rule. It is based on his belief that we judge our past...
Great customer service story from Chewy

Great customer service story from Chewy

Great customer service story from Chewy. And what I love the most is that it’s not a random act of kindness from the brand.My friend Joshua Crum shared a tweet from Anna Brose. She tweeted this on Tuesday night:”I contacted @Chewy last week to see if I...