YETI versus the SHITI

YETI versus the SHITI

YETI versus the SHITI. YETI is a premium brand specializing in coolers, drinkware, and related accessories. YETI has lopsided the engineering of their products. It turns out that engineering doesn’t come cheap. Some may even accuse YETI of being ridiculously...
Remembering Kobe Bryant

Remembering Kobe Bryant

Remembering Kobe. “Everything negative — pressure, challenges — is all an opportunity for me to rise.” This quote by the late Kobe Bryant is a tribute to his approach to life. I never met Kobe, but admired him from a short distance. I was in grad...