We don’t see things the way they are. We tend to see things the way we are. It is the reason why a group of four people can see the same situation and come up with four different perspectives. My Diamond Goldfish book based around the Diamond Rule challenges the reader to see business through a new lens as the ultimate game. In the words of Marcel Proust, “The voyage of discovery is not in seeking new landscapes, but in having new eyes.” The Diamond Goldfish challenges both sales and the process of developing relationships in a new way.

The key to winning in lies within managing relationships and minimizing pressure. Performing at the highest level goes beyond simply treating the prospect or the client the way they prefer to be treated. A Diamond Goldfish is the process of differentiating yourself in business by managing yourself under pressure and addressing the needs of others to reduce their triggers.

Practicing the Diamond Rule requires two elements:

1) You have to see your own predictable behavioral style when pressure hits.

2) You need the capability to assess prospects/clients relative to four different predictable behavioral styles based primarily on how people respond biologically to pressure.

Are you ready to see with new eyes?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.