Stan Phelps helps forward-thinking organizations drive consumer loyalty and growth.
As a best-selling author and CSP®, Stan’s keynote presentations and workshops combine research and real-world examples to transform how organizations connect with their customers and employees.

AUTHOR OF THE RENOWNED GOLDFISH SERIES
CSP® & GLOBAL SPEAKING FELLOW
Purveyor of bar tricks and Bad jokes
I challenge audiences to think differently by exploring opportunities to be successful in tomorrow’s changing world.
I've had the pleasure of working with teams at:










































Meet Stan Phelps, CSP®
Through keynote speaking presentations, hands-on workshops, and GOLDFISH TANK programs, I empower you to power loyalty and growth.
I work with organizations that want to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences.
As an author, keynote speaker, and workshop facilitator, my in-person and virtual programs stand out in a sea of sameness because I model my own message of differentiated experience (DX).
I leverage my unique collection of more than 5,500 case studies on customer, employee, and brand experience to engage audiences with practical ideas that inspire action.

My informative, learning-based experiences create IMPACT using my proven I.D.E.A. model of:
- sharing new concepts to uncover INSIGHTS
- DEMONSTRATING those concepts through proven examples
- facilitating EXERCISES focused on your current challenges
- APPLY the learnings to your business

My goal is to empower audiences to take action that delivers bottom-line results. I believe purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, referrals, and results.

Find Your Best-Match Program
With over 18 possible keynote speaking presentations, workshops, and GOLDFISH TANK programs available to meet your ever-evolving needs, I’ve created this 2-minute, 6-question quiz to help you understand which program is best for you and your audience.

Keynote Speaking Presentations
DURATION: 45-90 MIN.
Stan creates in person and virtual keynotes that are memorable, meaningful and engaging. Keynotes last up to 90 minutes and cover a wide variety of topics, including: customer experience, employee engagement, brand strategy, and leadership.

Training Workshops
DURATION: 2hr or HALF-DAY
Similar to his keynotes, Stan works with clients to create in person and virtual workshops that are perfect for training, so your employees can get hands-on experience while they learn. Each program is either two hours or a half-day, and can be be expanded to a full-day experience to cover multiple focus areas at once.

The GOLDFISH TANK Experience
DURATION: 1 or 2 DAY
A unique, immersive program by Stan Phelps that empowers teams to break free from routine, foster a culture of creativity, and drive real change. With hands-on tools and sustainable strategies, it transforms the way teams think, collaborate, and innovate.
Left a Lasting Impact
"Stan's insights left a lasting impact, and our corporate office received nothing but positive feedback for his session. I highly recommend Stan Phelps to anyone looking to elevate their company culture and create a lasting impression. His expertise in building a culture of excellence is truly remarkable."
CEO of Zoomin Groomin
A Wonderful Resource
"Stan has been a wonderful resource to help elevate our sales force to the next level. We have been utilizing Stan across both our internal staff as well as our most important customers and prospects to share his great advice and vision around all things sales and marketing. A tremendous speaker and talent. For our annual sales kickoff this year Stan received glowing remarks around his session and content."
Vice President, Ricoh Graphic Communications
An Exceptional Closing Keynote
"Stan delivered an exceptional closing keynote for SKYGEN’s TRANSFORM23 Summit, speaking on how to amplify your uniqueness in the marketplace. I was so impressed with how Stan incorporated key themes and thoughts from the two preceding days into his comments. His presentation was the perfect closing to our Summit, tying everything together and giving our audience something to think about and take back to their organizations and colleagues."
Vice President Marketing, SkyGenUSA
Some of the Best Training We Have Done
"Your Customer Service training for both our owners/managers & our frontline employees was some of the best we have done in my 6 1/2 years here. All our members who attended the sessions indicated they took away actionable items to incorporate into their daily jobs. We HIGHLY recommend you hire Stan Phelps if you are trying to move your business, your community or your chamber/association to that next level!"
Executive Director, Mammoth Lakes Chamber of Commerce
He captivated our audience of marketers with his storytelling
"Stan was an amazingly engaging speaker. He captivated our audience of marketers with his storytelling and provided a new way of thinking about gaining and retaining consumers and building a brand."
Director – Brand and Content Strategy, Bissell
Loved your presentation
"Team Ralphs (Kroger) loved your presentation. The way you researched our company and then tied your presentation around us was a home run. Not only was the presentation educational, but at the same time it was entertaining."
Customer First Manager, Ralphs (Kroger)
Stan was funny, interactive with the audience
"Our newspaper was lucky to host Stan at our conference in Tel Aviv for a keynote and as the leader of a roundtable for executives only. Stan was funny, interactive with the audience and gave very interesting insights. When the CEO of a major online news company tells you that the roundtable with Stan Phelps 'was excellent'- it says it all."
International Relations & Project Manager, Globes
Full of rich business insights and ideas for growth
"Stan was the hit of our global convention of 7,500 attendees from 70 countries. His keynote presentation was full of rich business insights and ideas for growth. The audience loved him. A 5/5 performance!"
CMO, BNI Global
Good insights that they could apply to their everyday work
"We were lucky to have Stan join our team for a development opportunity this past year. Our team is comprised of marketers at varying levels from junior specialists to long-seasoned managers. Those who attended let me know that they were able to take away some really good insights that they could apply to their everyday work, and also help them to think about work a little bit differently."
External Communications Manager, IKEA
Provided tools for knowing our way of work under pressure
"We want to be a more collaborative team. The Excelling Under Pressure Workshop provided tools for knowing our way of work under pressure and identify our colleagues' way of work to have effective communication and be more productive and efficient as a team."
Latin America Commercial Brand Manager, ExxonMobil
Informative yet very entertaining and engaging
"Stan’s Presentation Skills Workshop was very well received by our entire marketing/design team. The presentation was well crafted and full of helpful content and tips, and the delivery was informative yet very entertaining and engaging. The workshop was very relevant for all levels of our organization, and the activities sprinkled throughout the session gave the team immediate opportunities to practice the principles. Thanks for a great session!"
Sr. Marketing Director, The Gorilla Glue Company
I'd recommend him without reservation.
"We booked Stan on short notice for a high-value client. Stan was extremely responsive to all our requests, coordinated closely with me and the client to customize a complex workshop. He made the content relevant to a range of working knowledge among C-level attendees, with well-selected case studies and exercises. The client was very pleased and I'd recommend him without reservation."
Owner, Promenade Speakers Bureau
Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how you do it and why you do it.
Your brand today is no longer what you tell people it is.
Your brand is the differentiated experience (DX) your employees deliver.
Your brand is what you stand for and how your customers feel about you.
Your brand is what your customers and employees tell others about their experience.
What does your brand experience say about you?
Every time we do business together, Something amazing happens in the world!

When we complete a GOLDFISH TANK, we give 1001 days of clean water to school children

When we complete a GLOBAL engagement, we give 365 days of clean water access in Peru, 120 days of learning aids in Malaysia, and 50 days of business training for women in Malawi
