
Stan Phelps’ Goldfish tanks
Create a Culture of Creativity and Innovation Within Your Organization
Stan Phelps’ signature program, this engaging, four-part applied learning experience will transform the way your team thinks, acts, and drives results.
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Spark Lasting Change,
Not Just a “Good Day at Work”
We all know that keynote energy – the inspiration is high, the takeaways feel powerful, but by Monday, it’s back to business as usual. It’s time to break that cycle. The GOLDFISH TANK is a unique, immersive program designed to go beyond inspiration and create a real shift in the way teams operate, innovate, and lead.
Imagine a program that doesn’t just entertain but embeds a culture of creativity within your organization. This isn’t a traditional keynote or workshop – it’s an experience crafted to leave a lasting impact.

Sure, you talk about innovation and creativity, but do you foster it?
The GOLDFISH TANK is a deep dive into cultivating creativity, fostering innovation, and empowering leaders to think outside the box. It's a unique approach that gives your team the space, the tools, and the mindset to break out of routine and drive real change.
Meet Stan Phelps
I created GOLDFISH TANKS because I saw a gap.
Teams everywhere are expected to innovate, be creative, and bring fresh ideas to the table. But when are they actually given the tools, the permission, or the space to do it?
Traditional training only scratches the surface, leaving most organizations back at square one within weeks.
The GOLDFISH TANK changes that. It’s built to be:
- Innovative and Engaging: This isn’t your average workshop or keynote. It’s an interactive experience that allows leaders to not only learn but apply these new skills immediately.
- Actionable and Measurable: The program goes beyond theory, equipping participants with practical tools they can implement right away.
- Sustainable: Unlike typical programs, GOLDFISH TANK is structured to make its effects stick, setting the stage for ongoing growth and development.
With my engaging, interactive approach, participants leave with more than just great ideas – they leave with a playbook for creativity that works in real time.

A GOLDFISH TANK can help you achieve your goals and become a more effective and purposeful organization.
This four-part in-person or virtual event is unique blend of practical tools, real-world examples, and inspiring stories to help your audience think creatively, challenge conventional wisdom, and drive change in your organization.
In a GOLDFISH TANK teams will:

Learn
Learn to think differently about their approach to customer experience, employee engagement, and business strategy.

Explore
Explore the impact of innovation and creativity in a crowded marketplace, so they can learn how to make your brand stand out.

Apply
Put their newfound knowledge and skills into practice as they present and pitch their own innovative ideas to a panel of judges.
Thank you for the extra-ordinary training session!
"Thank you so much for travelling all the way to Malaysia and delivering such a useful and engaging session. It was certainly in the spirit we intended. The buzz in the room was a great sign – the interaction, activities, case studies and finally close it with real life presentation was a bomb! Thank you for the extra-ordinary training session! We will see you again next year."
Program Director, Global People Strategies Asia
The day-long session seemed to fly by leaving us wanting more.
"Stan did an outstanding job getting my team to not only understand the importance of exceeding client expectations but also provided tools so we could map out our client's journeys and find the important touch points where we can give unexpected extras to surprise and delight our clients. His presentation style is engaging, interactive, and captivating and the day-long session seemed to fly by leaving us wanting more."
CEO, DemandGen
Stan did an amazing job leading our annual year-end Managers conference and workshop
"Stan did an amazing job leading our annual year-end Managers conference and workshop. He took the time to understand our business and tailored his presentation to our business and culture. He kept our managers engaged and motivated throughout the day. His workshop helped us embrace our uniqueness while delivering a signature customer experience to stand out in business. His keynote address for all employees focused on how to increase happiness to drive business growth, productivity, and prosperity."
EVP of Operations, Syufy Enterprises
He knows his audience and always shares relevant and actionable content that inspires people
"I was so impressed with Stan that I hired him to lead a workshop with my employees after seeing his keynote at a leadership conference. We left his session feeling pumped up and we were armed with several great ideas. I believe what makes him a great speaker, is his ability to listen. He knows his audience and always shares relevant and actionable content that inspires people to embrace their weird."
Co-Founder & Partner, Paperclip Promotions
Goldfish Tank exceeded my expectations
"Goldfish Tank exceeded my expectations. Our normally reserved team was fully engaged and the activities gave them a platform to work together in formulating ideas and sharing with the larger group. I was unsure how this would go with our group speaking Spanish as their primary language and doing this virtual but clearly that wasn't an issue. Many thanks to you for showing our group how our weaknesses can be our strengths."
Chief Operating Officer, Pinehurst Manufacturing
He was one of our best rated events for our AMA Chapter and we can't wait to bring him back!
"If you want energy and knowledge, hire Stan! After going to countless conferences and seminars Stan is one of the few speakers that I have seen that entertains, energizes, but still provides tangible takeaways. He was one of our best rated events for our AMA Chapter and we can't wait to bring him back!"
VP of Programming, AMA OKC
Frequently Asked Questions
How many participants can be part of the GOLDFISH TANK program?
The Goldfish Tank program is highly flexible and can accommodate groups ranging from small teams of 15 to large organizations with up to 35 participants. The ideal size depends on your desired level of engagement and collaboration.
Can a GOLDFISH TANK program be done virtually?
Yes, Goldfish Tank is available in both in-person and virtual formats.
The virtual option is designed to deliver the same high level of engagement and learning, leveraging interactive tools and platforms to
ensure a seamless experience.
How do you develop the problem statements that the attendees will address during our GOLDFISH TANK program?
Problem statements are developed in collaboration with your organization. We focus on challenges most relevant to your business and those that align with your customer experience or employee engagement goals. These statements are crafted to spark creative thinking and align with your strategic objectives.
How long is a GOLDFISH TANK program?
The program can be tailored to fit your schedule. It is commonly delivered as a full-day intensive or part of a two-day retreat. For virtual sessions, the program can be broken into shorter segments spread across multiple days to maintain focus and engagement.
What will participants learn from the program?
Participants will gain practical skills in creative thinking, customer-centricity, and business innovation. They will learn how to:
- Identify and address key challenges
- Foster a culture of collaboration and innovation
- Develop and pitch ideas with confidence
- Drive meaningful change within their organization
What different topics can we pick for the program?
Topics can be customized to address key focus areas for your organization, such as:
- Enhancing customer experience and loyalty
- Boosting employee engagement and retention
- Developing innovative business strategies
- Advancing sustainability or social impact initiatives
What is the best process for selecting judges?
Judges should represent a mix of internal stakeholders and external experts. Ideally, they include senior leaders, customer advocates, and subject matter experts who can provide constructive feedback and evaluate ideas based on criteria like innovation, feasibility, and alignment with organizational goals.
What are the appropriate prizes for the program?
Prizes should reflect your organization’s culture and values. Popular options include professional development opportunities, experiential rewards like team outings, or recognition-based awards such as certificates or trophies. It’s a best practice to tie prizes to the implementation of winning ideas to incentivize long-term impact.
Organizations worldwide are learning how to create a culture of customer-centricity, foster employee engagement, and build a differentiated brand with purpose.
Will your audience be next?