AI

Man standing in front of an ATM displaying a personalized welcome message with his name.

Leveraging AI in customer experience represents a huge opportunity

In the upcoming book, “Blue Goldfish 2.0,” Chuck Gallagher and I explore how AI can lead to more personalized, engaging, and efficient customer interactions. Looking at more than 400 case studies, we’ve uncovered 8 ways to utilize the transformative power of AI and data analytics into the fabric of customer experience. One of those ways […]

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Two robotic hands reaching towards each other, with a book titled "Blue Goldfish" on the right. Text reads "Top 7 Key Takeaways.

7 Top TAkeaways from Blue Goldfish 2.0

1. Leverage Technology for Personalization and Enhanced CX: Today’s businesses must use data and AI to understand and meet customer needs more effectively. 2. The Importance of Differentiation: Just like goldfish can grow based on their environment and genetic makeup, businesses must differentiate themselves to grow in their market. This differentiation can be achieved through

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