by Stan Phelps | Nov 18, 2021 | Purple Goldfish
WOULD YOU RECOMMEND A COMPETITOR?The Zappos Family of Companies does. In Purple Goldfish 2.0, we share an example of this from Joe Gascoigne. In his words:“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have...
by Stan Phelps | Nov 10, 2021 | Purple Goldfish
Do you know the VM Matrix for customer experience?The V stands for value and the M for maintenance. These two elements have the biggest impact on CX in my opinion.I ascribe to the definition of Customer Experience shared by my friend and fellow speaker Mike...
by Stan Phelps | Oct 29, 2021 | Purple Goldfish
A life lesson from my first home purchase. The house we bought in Norwalk, Connecticut was a beautiful old stone colonial. My Jennifer and I referred to it as “Het Stenin Haus.” (Dutch for “The Stone House”)Did I mention the house was charming and old?In the first...
by Stan Phelps | Oct 27, 2021 | Purple Goldfish
Rethinking Marketing: 11 Takeaways from Purple Goldfish 2.0:1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience. 2. There is no such thing as...
by Stan Phelps | Oct 22, 2021 | Purple Goldfish
Remembering Colin Powell. Former Four Star General, Chairman of the Joint Chiefs, and US Secretary of State passed away as a result of complications due to COVID 19 at the age of 84.His presence was large and his legacy will live on. Here are five lessons from the man...
by Stan Phelps | Oct 18, 2021 | Purple Goldfish
Want more 5-star reviews? You only have to do 3 things…1. It starts with intention – be intentional about it. Be review-worthy by providing a great experience and make reviews a priority.2. Be sincere – share the importance and don’t be afraid...
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