by Stan Phelps | May 3, 2021 | Purple Goldfish
Here’s my List of “9 Keys to Loyalty and Unlocking Word of Mouth.” What would you add to the list? 1. Focus on the CustomerThe customer is your most lucrative marketing asset. Take care of the ones in hand, as opposed to the thousands in the bush. 2....
by Stan Phelps | Apr 29, 2021 | Purple Goldfish
The DISNEY PARADOX of customer experience… Want the gold standard for guest experience? Enter the house that Walter Elias built.Walter Elias Disney was obsessed with improving the overall experience. He would drive the cast members and Imagineers crazy with his...
by Stan Phelps | Apr 12, 2021 | Purple Goldfish
Uber is asking some customers to delete their app. Thanks to Marcey Rader for sharing an email she received from them entitled “STOP ASIAN HATE.”The company shared a variety of steps they are taking in response to the heartbreaking violence against Asian...
by Stan Phelps | Mar 30, 2021 | Purple Goldfish
Infiniti Now allows customers to experience a dropoff 24-hour home test drive. INFINITI Motor Company joins fellow luxury manufacturer Genesis with this Purple Goldfish of “added service.” [Aside – I can’t say “Infiniti Now” without...
by Stan Phelps | Mar 3, 2021 | Purple Goldfish
Advice from Ben Franklin, “Either write something worth reading or do something worth writing (about).” This quote by Franklin is from “Poor Richard’s Almanac” in 1738. It is a challenge that we all face daily in both business and life....
by Stan Phelps | Mar 2, 2021 | Purple Goldfish
Put down the megaphone. “Your brand today is no longer what you tell people it is.” This is the first line in the #DX manifesto.The remainder is:”It is the differentiated experience (DX) your employees deliver.It is what you stand for and how your...
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