by Stan Phelps | May 5, 2022 | Purple Goldfish
In 2008, I was working as part of the leadership team for an experiential marketing agency. We created larger-than-life product launches, PR stunts, sponsorship activations, and mobile tours. The goal was to create brand experiences that drove impressions (eyeballs)...
by Stan Phelps | Mar 31, 2022 | Purple Goldfish
T-Mobile started it three weeks ago. Free calls to and from Ukraine.The Seattle based carrier decided to waive any fees associated with international long-distance and international roaming on calls and text messages made between the U.S. and Ukraine. They shared in a...
by Stan Phelps | Mar 11, 2022 | Purple Goldfish
All you need to know about business, you can learn from the movie, “The Godfather.” Here are two things the iconic 50-year-old film got right and wrong about business. For background, next week the original in the trilogy turns 50. The adaptation of the...
by Stan Phelps | Mar 10, 2022 | Purple Goldfish
The new “Test to Treat” policy is designed to help fight Covid. Here’s how it will work. Going forward you will be able to walk into a CVS, Walgreen’s, or Walmart to get rapid tested. You’ll receive results on the spot. And if positive,...
by Stan Phelps | Feb 22, 2022 | Pink Goldfish, Purple Goldfish
Honored to be on the DOING CX RIGHT podcast with host Stacy Sherman. The title of Episode 27 is “Differentiating Experiences To Dominate Your Industry.”We talk about how to gain a competitive advantage and achieve bottom-line impact in business.I loved...
by Stan Phelps | Feb 9, 2022 | Purple Goldfish
Two years ago I received an unexpected surprise while flying on Delta Air Lines. I was on my way back from Phoenix after a keynote.There was a handwritten note nestled in the seatback. It read:Mr. Phelps:Good evening. Just a very quick note to extend our THANKS....
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