by Stan Phelps | Nov 28, 2020 | Purple Goldfish
A note-worthy “thank you” from Delta Air Lines. Jason Aten from Inc. Magazine wrote about a recent flight to New York City. As the plane approached the gate at LaGuardia, a Delta flight attendant named Dave Breger shared a handwritten note with the...
by Stan Phelps | Nov 21, 2020 | Purple Goldfish
Eight summers ago I moved to North Carolina. I immediately began hearing ads for a dealership called John Hiester. Almost weekly I’ll hear a radio ad. The tagline was always, “Get off your kiester and come to Hiester.” The dealership is in this small...
by Stan Phelps | Nov 17, 2020 | Purple Goldfish
“Our business is based on repeat customers and word of mouth. There’s a lot of value in building up our brand name and what it stands for. We view the money that we spend on customer service as marketing money that improves our brand.” This quote by Tony Hsieh to...
by Stan Phelps | Nov 12, 2020 | Purple Goldfish
Do you know the rules of 20%? Here are three tips for growing your business during a time of uncertainty. 1. UPSELLING It typically costs only 20% of the investment to upsell to a current customer as opposed to acquiring a new one. Upselling is one of the most...
by Stan Phelps | Nov 6, 2020 | Purple Goldfish
Big Ass Fans makes … well, pretty big fans. The first fan nearly two decades ago spanned 20 feet. The company prides itself on being customer-focused and having a direct line to its industrial, agricultural, commercial and residential customers. To bring this to...
by Admin | Sep 22, 2017 | Purple Goldfish
LATE SEPTEMBER 2017 Why a Purple Goldfish? The littlest things can make the biggest difference. In 2009, I had a moment of truth. This moment, surprisingly at Kimpton Hotels, changed the way I look at the customer experience. Kimpton really understood how big of a...
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