Empathy: From Product to Experience

Empathy: From Product to Experience

Years ago Doug Dietz wrapped up a project working on a brand new, beautiful GE MRI machine. While he was proudly waiting to see his design live in the hospital he encountered a young patient about to be scanned. She was clearly terrified, tears rolling down her face....
Your flaws are the things that make you awesome

Your flaws are the things that make you awesome

Every weakness or flaw has a corresponding strength. Your flaws are the things that make you awesome. You can only create a differentiated experience [DX] if you do more of what makes you unique (weird, weak, flawed) . . . or purposely do less of what everyone else...
The Secret Behind Chewy’s Success

The Secret Behind Chewy’s Success

“I lost my girl a week ago. I called Chewy.com and told them I would no longer need pet food from them because of Annies death. I received these flowers today.”This quote was from a LinkedIn post by Eric Steilberger with a picture of the flowers and his...