Flipping Traditional Marketing

A study by Gartner revealed that a five percent decrease in attrition can yield an in- crease between 25 to 95 percent in bottom-line profits. The overwhelming traditional view of marketing is the process of acquiring prospective customers. It is not uncommon to find...
Jeffersonian Lunch at Bartaco

Jeffersonian Lunch at Bartaco

Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the...
Stan Phelps has a Conversation With ChatGPT

Stan Phelps has a Conversation With ChatGPT

My conversation with ChatGPT about my favorite subjects: Stan: What is a differentiated experience or DX? ChatGPT: Differentiated Experience (DX) is a term used to describe the creation of unique, personalized and memorable experiences for customers, aimed at...