by Stan Phelps | Feb 8, 2023 | Marketing
A study by Gartner revealed that a five percent decrease in attrition can yield an in- crease between 25 to 95 percent in bottom-line profits. The overwhelming traditional view of marketing is the process of acquiring prospective customers. It is not uncommon to find...
by Stan Phelps | Feb 3, 2023 | Uncategorized
Fantastic Jeffersonian Lunch and discussion yesterday at bartaco at North Hills. I was joined by Marcey Rader,Evan Wolff, and Brett Brenton. The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the...
by Stan Phelps | Feb 3, 2023 | Blue Goldfish
My conversation with ChatGPT about my favorite subjects: Stan: What is a differentiated experience or DX? ChatGPT: Differentiated Experience (DX) is a term used to describe the creation of unique, personalized and memorable experiences for customers, aimed at...
by Stan Phelps | Feb 1, 2023 | Inspiration
Great time catching up with Colin Ryan CPFC, ACEC and Dr. Gary McGrath, CSP® on Wednesday for a Jeffersonian Lunch. Our discussion at the Bonefish Grill in Cary centered around leadership and communication. Both are specialties for Gary...
by Stan Phelps | Jan 31, 2023 | Purple Goldfish
Do you know the story of a boy from upstate New York named David McConnell? In 1874, at the age of 16, David started to sell books door-to-door. When his fare was not well received,McConnell resorted to offering a “little extra.” David would promise a free gift in...
