by Stan Phelps | Feb 8, 2023 | Marketing
A study by Gartner revealed that a five percent decrease in attrition can yield an in- crease between 25 to 95 percent in bottom-line profits. The overwhelming traditional view of marketing is the process of acquiring prospective customers. It is not uncommon to find...
by Stan Phelps | Nov 16, 2020 | Marketing
What’s your B.A.N.G? A BANG is not to be confused with a BHAG. Defined by Jim Collins in “Built to Last”: “A true BHAG (Big Hairy Audacious Goal) is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team...
