Yellow Goldfish

A cashier in a store smiles while talking to a customer at a checkout counter labeled "Chat Checkout.

Jumbo Supermarket creates slow checkouts on purpose

This is amazing! Dutch retailer Jumbo Supermarkten has created “slow checkouts.” Hat tip to Wendy Lloyd Curley for sharing this pink goldfish with me yesterday. Called “Klets-Kassa” (translated to Chat Checkout) these are slow checkout lanes where customers are encouraged to chat with the cashier. The pilot occurred during the summer of 2019 as a part of the Dutch […]

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Yellow Goldfish

Version 5.0 of business sees happiness at the center of it all

Happiness is the ultimate WHY, the most sustainable competitive advantage and the ultimate currency in the Purpose Economy. It offers a competitive advantage because when we buy, work, and live to pursue and attain happiness; we buy more, work better and live longer and healthier lives when we are happy. The search for happiness drives

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