Empathy: From Product to Experience

Empathy: From Product to Experience

Years ago Doug Dietz wrapped up a project working on a brand new, beautiful GE MRI machine. While he was proudly waiting to see his design live in the hospital he encountered a young patient about to be scanned. She was clearly terrified, tears rolling down her face....
The Connection Between Needs And Emotions

The Connection Between Needs And Emotions

Happiness is an emotion that people feel in response to their needs and whether these are met or exceeded. Marshall Rosenberg expounds on this in his book “Nonviolent Communication: A Language of Life.” He shares: “There are no positive or negative...
The Science Behind The Smile

The Science Behind The Smile

Forrest Gump didn’t create the smiley face. Harvey Ross Ball gets credit for that moment of genius. An artist and ad guy, Ball was commissioned in 1963 to create a graphic to help raise morale for employees of an insurance company that had been through a few tough...