Happiness is the ultimate WHY, the most sustainable competitive advantage and the ultimate currency in the Purpose Economy. It offers a competitive advantage because when we buy, work, and live to pursue and attain happiness; we buy more, work better and live longer and healthier lives when we are happy. The search for happiness drives the choices we make due to the chemical wiring of the brain. Happiness is also the “ultimate currency,” as Tal Ben-Shahar calls it in Happier. He says, “Through evaluating how happy something makes us, we have a common currency that enables us to compare seemingly unrelated experiences.”
Yellow Goldfish co-author Rosaria Cirillo Louwman CCXP-ART and I believe that we are at the beginning of a widespread realization that there is a version 5.0 of business which sees happiness at the center of what we do: happiness for the customers that we serve, happiness of the employees within the organization and happiness at a societal level, happiness for the next generation.
1.0 Shareholder First
2.0 Customer First
3.0 Employee First
4.0 Purpose First
5.0 Happiness First
When happiness is at the center and everything else rotates with purpose around it, profit, prosperity and growth will follow as a result.
Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.