A Pink Cow? Andy Warhol wasn’t afraid to defy normal and exploit imperfection. Andy understood the importance of standing out. One strategy he used was the Pink Goldfish strategy of lopsiding. Take an approach that made him unique and then triple down on it. In...
Sip on this. In 1984, the Austrian marketer Dietrich Mateschitz found himself in Bangkok on a business trip. Feeling foggy, he drank a bottle of Krating Daeng. Dietrich found that the medicinal concoction cured his jet lag and gave him a needed boost. He would...
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