Sweat the little details, disrupt schemas

Sweat the little details, disrupt schemas

Our brain is our biggest consumer of energy. As we have evolved, we’ve figured out ways to conserve its effort. We develop cognitive schemas to figure out how the world works. Schemas are recognizable patterns that allow us to automatically adapt our behavior....
Radical Pruning: Lessons from the Crepe Myrtle

Radical Pruning: Lessons from the Crepe Myrtle

Lessons from a Crepe Myrtle tree. Are you familiar with the premier summer-flowering tree of the South? It tolerates heat, humidity and does well in most soils. It grows quickly and can reach as high as 35 feet. Left unchecked though, the growth can sap the beauty and...
Modern Family

Modern Family

Families have changed. Today’s employers need to prepare for things such as infertility, adoption, parental leave, daycare, returning workers, and eldercare. It is critical that companies support employees so they can address family needs. This allows them to feel...
DAVIDE VS. GOLIATH YELP

DAVIDE VS. GOLIATH YELP

David fought Goliath and won. Well, Davide fought Yelp and won. Davide Cerretini started Botto Bistro in Richmond, California in 2009. Early on, he saw Yelp as an ally in his efforts to gain new customers. Why is Yelp so important? Research shows that even a ½ star...
THANK YOU!

THANK YOU!

Great companies understand the importance of effort and signaling. Little things such as “follow up” or saying “thank you” are indications that the organization values the relationship. To quote Rory Sutherland in the book Alchemy: The...