by Stan Phelps | Dec 25, 2020 | Pink Goldfish
A branding and strategy lesson from former tennis player Anna Kournikova, “The copy is never as good as the original.” Here is the backstory: In a former life, I used to work with the Russian star during my days at adidas. In 2002, I was in the room when...
by Stan Phelps | Dec 24, 2020 | Pink Goldfish
Don’t sugarcoat who you are. Own it and expose it. Exposing is about honesty and authenticity. It’s obvious that integrity is important. Almost every company has a version of it as part of its core values. Yet, few companies are able to live up to it. There is...
by Stan Phelps | Dec 23, 2020 | Green Goldfish
I can distinctly remember having a conversation with a law school classmate named John. John was from South Carolina. He was sharing his thoughts about his summer job working in a law office in the Palmetto State. When I asked if he’d considered staying on full-time...
by Stan Phelps | Dec 22, 2020 | Purple Goldfish
Four words that sum up the adherence to the Mandalorian creed. “This is the way.” These four words bind together this tribe of bounty hunters. If you are a fan of the show, then you are familiar with the code that was launched in Season 1. If you are not,...
by Stan Phelps | Dec 21, 2020 | Pink Goldfish
“It doesn’t matter how many people hate your brand as long as enough people love it. . . You can’t be afraid of offending people. You can’t try and go down the middle of the road. You have to take a stand on something.” – Phil Knight, Founder of Nike The Pink...
