by Stan Phelps | Jan 26, 2021 | Green Goldfish
What’s the most important measurement in customer experience? It’s the last two feet of a transaction—the space between the employee and the customer. Vineet Nayar, former CEO for HCL Technologies, refers to these 24 inches the “value zone.” Nayar came to...
by Stan Phelps | Jan 25, 2021 | Pink Goldfish
Deliberate differentiation, intentional imperfection. Ray Bartkus is a street artist in New York. He created a unique mural in Marijampole, Lithuania on the Sesup River, by painting everything upside-down. It’s called Floating World. See the picture courtesy of Boring...
by Stan Phelps | Jan 23, 2021 | Pink Goldfish
In her book Different – Escaping the Competitive Herd, Harvard Business School marketing professor Youngme Moon argues that “the ability to compete is dependent upon the ability to differentiate from competitors.” However, she goes on to say, “The number of...
by Stan Phelps | Jan 22, 2021 | Pink Goldfish
What does National Youth Poet Laureate Amanda Gorman have in common with both Joe Biden and Maya Angelou? They all had to work to overcome speech impediments. Poetry and the spoken word became the tool to address the challenge. As a child, President Biden was mocked...
by Stan Phelps | Jan 21, 2021 | Pink Goldfish
“Too Advanced” and “Disappointed.” These are two 1-Star (★☆☆☆☆ ) reviews that were part of a genius marketing campaign by Snowbird. The Utah resort knows that they are not for every skier and snowboarder. The trails at the mountain are...
