What’s your behavioral style? Are you a Casey, an Izzy, a Peyton, or an Avery?
MEET CASEY
Casey is a hard-charging thinker who usually sits in the front of the room. Typically well dressed and image-conscious, Casey wants to accomplish big things and can come across as assertive, maybe even pushy, about their ideas. Casey loves to strategize and craves CONTROL.
Here’s a quote that represents Casey’s behavioral style: “Strategy is a style of thinking, a conscious and deliberate process.” – Pete Johnson
MEET IZZY
Izzy is a people person, a facilitator, who gravitates toward connecting with others and ideas. Izzy is typically loaded with possibilities about everything and appears to think quickly on their feet. Izzy lives “in the now,” craves action, and seeks to INFLUENCE others.
Here’s a quote that represents Izzy’s behavioral style: “You have to be fast on your feet and adaptive or else a strategy is useless.” – Charles de Gaulle
MEET PEYTON
Peyton is a workhorse who is engrossed in work and thrives on to-do lists. Peyton likes sticking to the plan and will POWER through almost anything to achieve desired results. Peyton’s goal is to produce large volumes of work and do it quickly!
Here’s a quote that represents Peyton’s behavioral style: “In reality, strategy is actually very straightforward. You pick a general direction and implement like hell.” – Jack Welch
MEET AVERY
Avery is an analyzer who loves to focus on gathering information to get into the details. Avery lives in the past and wants to get everything exactly right—all of the time, and so needs to become an AUTHORITY on a particular topic before being able to push forward with a decision.
Here’s a quote that represents Avery’s behavioral style: “However beautiful the strategy, you should occasionally look at the results.” – Sir Winston Churchill
Casey, Izzy, Peyton, and Avery represent the four Market Force Behavioral Styles:
Casey is a CONTROL
Izzy is an INFLUENCE
Peyton is a POWER
Avery is an AUTHORITY
Using the chart below, you can see the concerns of each of the four Styles and how they behave under pressure.
What’s your style? I’m an Izzy (Influence).
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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
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