Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING.

Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They bill themselves as “a lifestyle destination to experience high-end design with an edge.”

Speaking of edges . . . the brand pioneered thighvertising and created quite a literal impression.

The campaign featured modified benches in Auckland. The raised letters pressed against a naked thigh read:


Big thanks to Danny Rosin and the team at Brand Fuel for putting this on my radar.

So, here is the question: Is this super marketing or a shortsighted gimmick?

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Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.