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“The world has taken Pink and turned it into this thing, a brand – a snarl.” -Alecia Beth Moore
"Pink is what I do. Alecia is who I am. The world has taken Pink and turned it into this thing, a brand - a snarl." There is no better representative for the color pink... than P!NK, the Grammy award-winning singer and songwriter. But she wasn’t always pink. Her given...
Frequently Asked Stupid Questions
Should you have a Frequently Asked Stupid Question page on your website?After all, there is no such thing as a stupid question. So, why not capture some of this quizzical gold with a FASQ page?In Pink Goldfish 2.0, we share an example from Davide Cerretini at Botto...
Do we need a VIP system for events and conferences moving forward?
With the removal of the mask mandate, capacity limits, and physical distancing for those vaccinated, how can we keep things safe for everyone?I propose a three-tiered process using ribbons. The VIP system is simple. Events will ask for proof of vaccination or medical...
“The patience of virtual attendees is wearing thin. They want better experiences.” -Ken Holsinger
“The patience of virtual attendees is wearing thin. They want better experiences.”This quote is from Ken Holsinger, the SVP of strategy-data solutions at the Freeman Company. Ken was commenting on a recent study by the trade show, exhibit, and #event company.This is...
How Despair.com amplified negativity into a business
Are you too cynical? What if you decided to AMPLIFI and got even more pessimistic?Some of your customers will love it. They'll see it as realistic or satirical.This is proven by the defeatists at Despair.com. They've amplified negativity into a business by creating...
“We make cool shit.” – Borzou Azabdaftari
"We make cool shit." That's the concise elevator pitch from Borzou Azabdaftari. Borzou is the owner of The Falcon Lab in Tysons Corner in Virginia. The Lab works with companies to communicate their stories and corporate cultures...
Things you can do to avoid becoming a shadow puppet when presenting
When presenting and using a projector with slides . . . avoid the tractor beam. Unlike Carol Anne in the classic 80's movie Poltergeist, "Avoid the light." [Millennial Update - Little Carol Anne climbed into the television at the behest of a ghost] It's simple, don't...
How ready is your organization for radical differentiation? Take the Readiness Test
Ready to be DIFFERENT? Rate your organization and its readiness for radical differentiation.Selecting the right type of Pink Goldfish from the F.L.A.W.S.O.M.E. types is influenced by how ready your organization is to embrace imperfection and stand out.Are you ready to...
Can just looking at the color pink make you weak?
In 1979, Professor Alexander Schauss performed an experiment with 153 men. It was a strength test with an unusual twist. Participants were asked to stare at a piece of blue cardboard and then demonstrate their strength to the researcher. They also stared at a piece of...
Would you go on a flight to nowhere? That’s what Qantas is offering passengers
Would you go on a flight to nowhere? That's weird and exactly what Qantas is offering passengers. This isn't their take on a Seinfeld "show about nothing" joke. Passengers will depart from Sydney and arrive back in Sydney. But they are in for a treat. On May 25th...
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