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How can companies boost employee morale and drive high performance?
How can companies boost employee morale and drive high performance?The simple answer is doing the little extras beyond compensation to demonstrate commitment to your employees.Yesterday I shared lessons from Green Goldfish in Dallas at #TaxGrowthCon.We examined how...
The Four Market Force Behavioral Styles
What's your behavioral style? Are you a Casey, an Izzy, a Peyton, or an Avery?MEET CASEYCasey is a hard-charging thinker who usually sits in the front of the room. Typically well dressed and image-conscious, Casey wants to accomplish big things and can come across as...
Burger King just launched a global campaign based on an apparent weakness
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn't name more than one burger on Burger King's menu. For a global brand . . . that's borderline pathetic. Bjorn Stahl,...
What’s the longest and hardest 9 inches in marketing?
In 2008, I was working as part of the leadership team for an experiential marketing agency. We created larger-than-life product launches, PR stunts, sponsorship activations, and mobile tours. The goal was to create brand experiences that drove impressions (eyeballs)...
What John Williams can teach us about speaking
May the Fourth Be With You. Today we celebrate all things "Star Wars." And it's impossible to think of the entire saga without hearing the theme music from legendary composer John Williams. The Star Wars theme is among the most widely recognized in film...
The Golden Rule is a bad rule
“Do unto others’ or ‘Treat unto others like you want to be treated’ is not good enough to meet consumers’ expectations anymore. And the sooner we understand and embrace that, the better off we’re going to be. Particularly in this new economy we’re in today.” That's...
How the painfully shy artist Cynthia Albritton decided to forsake the normal and embrace the weird
Her most famous piece of art was called "The Hendrix." But most people call it the "Penis de Milo." The artist was Chicago native Cynthia Albritton. The Hendrix is one of more than 50 phallic casts. To be specific, erect phallic casts of the likes of Jimi Hendrix,...
Want to be a better presenter? Then you need to start to S.T.O.P.
Want to be a better presenter? Then you need to start to S.T.O.P.Wait, what? Yes, S.T.O.P.S.T.O.P. is an acronym. It is one of best speaking techniques for establishing connection with an audience and becoming a better presenter.Coined by Andrew Gilman, here’s how the...
Your brand today is no longer what you tell people it is
Your brand today is no longer what you tell people it is. Your brand is what your customer experiences, how they feel about that experience, and most importantly...... your brand is what your customer tells others about their experience.It used to be that your brand...
Our biggest competition when speaking
When you present, you are waging a battle against distraction. And this is your biggest competitor...Something that the average person whips out an average of 58 times a day. One thing that’s a source of entertainment and constant stimulation.We’re talking about the...
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