What’s the deal with the old guy in streetwear? KITH nearly broke the internet when it launched its latest seasonal collection for Fall 2022. This assortment includes original apparel and accessories in the brand’s ongoing Classics Program starring iconic New York comedian and Queens College alum, Jerry Seinfeld. BTW, no puffy shirts made the cut. […]
Jerry Seinfeld and Kith leverage opposing Read More »
The first is from Jennifer Cohen. Jen shares a brilliant insight on TikTok. Her podcast guest tells the story about a friend who was struggling with online dating. Her profile pictures were good. She was attractive, but she wasn’t getting past a third date. Her profile was too bland. The problem was that she was
Two things online dating can teach us about marketing Read More »
Whose house? Move over Reverend Run and Billy Joel… the World’s Most Famous Arena is Harry’s House. Harry Styles added another five sold-out shows to his Madison Square Garden residency. That brings the total to 15 shows this August and September. That’s more shows than Billy Joel typically does in a year. Joel started his
Harry Styles stands out as a Pink Goldfish Read More »
Chipotle tweeted, “Hear me out: a water cup scented candle that smells like lemonade.” The replies to this tweet back in 2019 were telling: “I sometimes fill my water cup with lemonade, and it’s hits, so i feel you on this idea.” “Oh sh*t, they’re on to us.” “It’s just a touch of lemonade. Consider
How the $28 candle of Chipotle is a fun example of Pink Goldfish Read More »
Is this the biggest pizza innovation in 60 years? Or has Papa Johns lost the plot? First, let’s provide context. Back in 1962, late Canadian restaurateur Sam Panopoulos topped a pizza with pineapple. Ham joined the ensemble and Sam dubbed it the “Hawaiian Pizza.” According to an article by Dan Nosowitz in Atlas Obscura, “’People
Is this the biggest pizza innovation in 60 years? Read More »
WARNING: Cheesy case study. “It takes a special breed of person to truly appreciate the never-ending opportunities for pleasure that life affords us.” That’s the message from the makers of Velveeta. They believe that “With a bit of Velveeta and the right attitude, any day can feel like yours for the taking. That’s La Dolce
WARNING: Cheesy case study Read More »
Pink meets Purple. How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly… Rewind back to 2009. The trend in footwear was minimalist. Reduced cushioning, thinner soles, and lighter weights were all the rage. Enter a new brand from Annecy, France. Former Salomon employees Nicolas Mermoud and Jean-Luc Diard created a
How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly… Read More »
@SORRYALGONQUIN. This is the title of an Instagram account. It is a collection of real negative reviews of Algonquin Park, Ontario managed by photographers Jesse and Susan Villemaire. Here are a few gems from the series of stunning images: “Path should be more obvious” [So much for the road less traveled] “We decided on this
Imagine that you are a professor at Harvard. You want to offer a new course to help students communicate more effectively.What do you call it? How will you get students interested? How will you communicate the content and value of the course? There are thousands of courses offered at Harvard each semester. How will yours
“If you say my name, I won’t exist anymore?” What’s the answer to this riddle? SILENCE This riddle was shared in the movie, “Life is Beautiful.” Now there is another answer to the riddle. It’s the Cuifeng Lake Circular Trail. A pristine hiking route hugging Taiwan’s largest alpine lake which is now certified QUIET. Shh…if
Shh…if you say its name while hiking, it won’t exist anymore Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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