The topic was IMPACT and the idea of ROI (return on influence). Specifically, how do you calculate the impact of your work?
It was an interesting dialogue that spanned education, content marketing, productivity, and innovation.
One of the things that stood out is a Japanese word that Brett mentioned. It’s called “IKIGAI.”
“In the culture of Okinawa, ikigai is thought of as a reason
to get up in the morning; that is, a reason to enjoy life.
It is suggested as one of the reasons people in the area have such long lives.”
Brett talked about the need to align four things to create IKIGAI:
1. What you are good at?
2. What you love?
3. What the world needs?
4. What you can get paid for?
Get those four aligned and IMPACT will follow.