I’m going to say something that’s about being P.C. I don’t mean ‘politically correct,’ but rather about how your business will need to be ‘post-corona.’ It is my belief that both for-profit and nonprofit organizations will need to rethink how and why they operate.


Over the last 10 years, purpose has begun to change the way we work and do business. There will be a reset button pushed post-corona. I believe that by 2025, there will no longer be a distinction between for-profit companies and nonprofits. The evolution of corporate social responsibility, b-corps, new non-profit models, and the conscious capitalism movement has forever blurred the line of how we look at businesses. We’ll simply see organizations as for-purpose or not-for-purpose.

For-purpose is a term for organizations that have purpose ingrained into their business model. These hybrid businesses are not based on an “OR” scenario. They have decided not to choose profit OR purpose. For-purpose companies embrace the power of AND. They offer both value and meaning. They operate with both analytics and artistry. In the words of David Howitt, “By doing both they are helping to develop the full potential of capitalism, and they are beginning to repair the world.”

Get ready for the healing.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.