YOU ARE INVITED

YOU ARE INVITED

YOU ARE INVITED. David Rendall and I will do a virtual launch for “P!NK GOLDF!SH 2.0 – DEFY NORMAL AND EXPLOIT IMPERFECTION” on Tuesday, July 6th at noon EST. Register here: https://lnkd.in/dext_Cj We’ll share how can you create...
What makes Southwest Airlines different

What makes Southwest Airlines different

Southwest Airlines is probably the most well-known and most successful example of differentiation in American business.David Rendall and I came up with a way to capitalize on Southwest’s awesomeness in P!NK GOLDF!SH 2.0. We created a short quiz to test the FLAWSOME...
A tale of two Bakers and a pink triangle

A tale of two Bakers and a pink triangle

A tale of two Bakers and a pink triangle. Those Bakers are Gilbert Baker and the Confections Bakery in East Texas. Let’s start with the pink triangle. The pink “pointing down” triangle was a Nazi symbol. The Germans used it during World War...
Five takeaways from P!NK GOLDF!SH 2.0

Five takeaways from P!NK GOLDF!SH 2.0

Here are the top five takeaways from our upcoming book (launches July 6th) P!NK GOLDF!SH 2.0: 1. IMPERFECTION WORKSIt’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands...