How Buc-ees leveraged Withholding

How Buc-ees leveraged Withholding

Stopped at Buc-ees on my way to Ft. Worth, Texas a week ago. There is Texas-sized and then there is Buc-ees sized.A bit of background – On July 28, 1982, Arch Aplin III opened his first convenience store in Texas. Early on, he decided he’d need a good name and a...
How Seinfeld leveraged opposing

How Seinfeld leveraged opposing

How did Seinfeld become the most successful TV sitcom of all time? They did it with a radical Pink Goldfish approach called Opposing. Creators Jerry Seinfeld and Larry David decided to do the opposite of the tried and true standard.Instead of an embrace and a learning...
Snakegate held Raleigh captive for three days

Snakegate held Raleigh captive for three days

For the second time in my 9 years in Raleigh, the city was under siege. This time it was a Zebra Spitting Cobra that held the city captive for three days.Dubbed Snakegate by the media, it followed the missing snake that was first reported in a 911 call. It soon became...