by Stan Phelps | Jun 27, 2022 | Pink Goldfish
Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused...
by Stan Phelps | Jun 8, 2022 | Pink Goldfish
Salty sweet question. Would you try an OREO x RITZ frankencookie?Two weeks ago, Mondelēz International took the century-old classic chocolate and cream OREO cookie and mashed it up with the salty RITZ cracker for a limited-time treat. The interior of the cookies...
by Stan Phelps | Jun 7, 2022 | Pink Goldfish
Beating Amazon. Sometimes the opposite of a good thing is also a …… good thing.Amazon is big. Very, very big. They sell almost everything, to almost everyone, almost everywhere, every hour of every day.How can you compete with that? Is it possible to be...
by Stan Phelps | May 20, 2022 | Pink Goldfish
Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING.Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They...
by Stan Phelps | May 9, 2022 | Pink Goldfish
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic....
