Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused caps to fly off. Snapple introduced its first iced tea in […]
How AriZona Iced Tea stole Snapple’s juice Read More »
Salty sweet question. Would you try an OREO x RITZ frankencookie? Two weeks ago, Mondelēz International took the century-old classic chocolate and cream OREO cookie and mashed it up with the salty RITZ cracker for a limited-time treat. The interior of the cookies combines the OREO vanilla cream filling smooshed along with peanut butter. Why
Would you try an OREO x RITZ frankencookie? Read More »
Beating Amazon. Sometimes the opposite of a good thing is also a … … good thing. Amazon is big. Very, very big. They sell almost everything, to almost everyone, almost everywhere, every hour of every day. How can you compete with that? Is it possible to be bigger than Amazon? Can you sell more things
Sometimes the opposite of a good thing is also a good thing Read More »
Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING. Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They bill themselves as “a lifestyle destination to experience high-end design with an edge.” Speaking of
An interesting outdoor campaign from New Zealand Read More »
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic. Bjorn Stahl, chief creative officer of the Swedish agency INGO
Burger King just launched a global campaign based on an apparent weakness Read More »
In 2008, I was working as part of the leadership team for an experiential marketing agency. We created larger-than-life product launches, PR stunts, sponsorship activations, and mobile tours. The goal was to create brand experiences that drove impressions (eyeballs) through earned media. Many of our activations were successful. Some even went viral and won awards.
What’s the longest and hardest 9 inches in marketing? Read More »
Your brand today is no longer what you tell people it is. Your brand is what your customer experiences, how they feel about that experience, and most importantly… … your brand is what your customer tells others about their experience. It used to be that your brand was your promise. But in the words of
Your brand today is no longer what you tell people it is Read More »
Not familiar with the Barkley Marathon? It just happened two weeks ago. And for the fifth year in a row, there were no finishers at the infamous race. In fact, in 36 years of the annual race in Tennessee, there have only been 15 finishers. David Rendall and I feature the race in our book,
3 business lessons from the toughest race in the world Read More »
I’ll never forget watching a YouTube video of a Killer Whale taking on a Great White Shark off the coast of California. It grabbed the shark … flipped it upside down … and then proceeded with the kill. The Killer Whale only took only one chunk of the shark. It extracted the liver. That whale
Would you eat beef liver willingly? After all, it’s nature’s superfood Read More »
What’s black and white and red all over? There are three responses to this question. 1. The set-up to the old corny joke. A newspaper. 2. The set-up for a joke by Rebecca in “Ted Lasso.” Rebecca offers it as support for her position on picking a lion over a panda. She says, “What’s black
What’s black and white and red all over? Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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