by Stan Phelps | May 5, 2022 | Purple Goldfish
In 2008, I was working as part of the leadership team for an experiential marketing agency. We created larger-than-life product launches, PR stunts, sponsorship activations, and mobile tours. The goal was to create brand experiences that drove impressions (eyeballs)...
by Stan Phelps | Apr 26, 2022 | Pink Goldfish
Your brand today is no longer what you tell people it is. Your brand is what your customer experiences, how they feel about that experience, and most importantly…… your brand is what your customer tells others about their experience.It used to be that your...
by Stan Phelps | Mar 29, 2022 | Pink Goldfish
Not familiar with the Barkley Marathon? It just happened two weeks ago. And for the fifth year in a row, there were no finishers at the infamous race. In fact, in 36 years of the annual race in Tennessee, there have only been 15 finishers.David Rendall and I feature...
by Stan Phelps | Mar 15, 2022 | Pink Goldfish
I’ll never forget watching a YouTube video of a Killer Whale taking on a Great White Shark off the coast of California. It grabbed the shark … flipped it upside down … and then proceeded with the kill. The Killer Whale only took only one chunk of the...
by Stan Phelps | Mar 4, 2022 | Pink Goldfish
What’s black and white and red all over? There are three responses to this question. 1. The set-up to the old corny joke. A newspaper. 2. The set-up for a joke by Rebecca in “Ted Lasso.” Rebecca offers it as support for her position on picking a lion...