Salty sweet question. Would you try an OREO x RITZ frankencookie?
Two weeks ago, Mondelēz International took the century-old classic chocolate and cream OREO cookie and mashed it up with the salty RITZ cracker for a limited-time treat.
The interior of the cookies combines the OREO vanilla cream filling smooshed along with peanut butter.
Why you may ask?
Spokeswoman Anna Whitelaw shared with USA TODAY, “We saw some chatter on social and thought, why not? Sounds delicious! After a few tries – 12 to be exact – we found the perfect combination.”
OREO x RITZ is a great example of the Pink Goldfish of micro-weirding.
Micro-weirding is about using minuscule actions to differentiate your brand and make it talkable. The idea is that you can set your brand apart without some cohesive master plan; you can be just a tiny bit weird.
But, just because something is micro-weird, doesn’t mean it has a micro-impact. Itty-bitty actions can have a massive impact on your brand.
The limited-time promotion of 1,000 packages dropped on May 26th, but it sold out within four days. Don’t worry, you can score this sold-out product on the secondary market. TheTakeout.com reported finding it on eBay for a mere $600.
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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.
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