by Stan Phelps | Jan 5, 2023 | Purple Goldfish
Want to Build A Bulletproof Brand? In this podcast, I chat with Ben Albert about the “Art of Differentiation and Superior Customer Service” Here is our conversation on Episode #50 on the Learn – Speak – Teach podcast: [00:00] Episode intro and a quick...
by Stan Phelps | Dec 12, 2022 | Pink Goldfish
It was meant to disparage some motorcycle riders. After an incident in Hollister, California in 1947, the American Motorcycling Association allegedly said, “99% of the motorcycling public are law-abiding; there are 1% who are not.” Instead of seeing this as an insult...
by Stan Phelps | Sep 8, 2022 | Uncategorized
We don’t realize how much “little things” mean to others. Catherine Pearson shares the story of Erin Alexander in a recent article in The New York Times: “In late August, Erin Alexander, 57, sat in the parking lot of a Target … and wept....
by Stan Phelps | Aug 11, 2022 | Pink Goldfish, Purple Goldfish
Pink meets Purple. How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly…Rewind back to 2009. The trend in footwear was minimalist. Reduced cushioning, thinner soles, and lighter weights were all the rage.Enter a new brand from...
by Stan Phelps | Aug 1, 2022 | Pink Goldfish
Imagine that you are a professor at Harvard. You want to offer a new course to help students communicate more effectively.What do you call it?How will you get students interested?How will you communicate the content and value of the course?There are thousands of...