We don’t realize how much “little things” mean to others. Catherine Pearson shares the story of Erin Alexander in a recent article in The New York Times: “In late August, Erin Alexander, 57, sat in the parking lot of a Target … and wept. Her sister-in-law had recently died, and Ms. Alexander was having a hard day. A […]
Little ACTS OF KINDness make a big difference in business Read More »
Pink meets Purple. How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly… Rewind back to 2009. The trend in footwear was minimalist. Reduced cushioning, thinner soles, and lighter weights were all the rage. Enter a new brand from Annecy, France. Former Salomon employees Nicolas Mermoud and Jean-Luc Diard created a
How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly… Read More »
Imagine that you are a professor at Harvard. You want to offer a new course to help students communicate more effectively.What do you call it? How will you get students interested? How will you communicate the content and value of the course? There are thousands of courses offered at Harvard each semester. How will yours
“If you say my name, I won’t exist anymore?” What’s the answer to this riddle? SILENCE This riddle was shared in the movie, “Life is Beautiful.” Now there is another answer to the riddle. It’s the Cuifeng Lake Circular Trail. A pristine hiking route hugging Taiwan’s largest alpine lake which is now certified QUIET. Shh…if
Shh…if you say its name while hiking, it won’t exist anymore Read More »
It is impossible to play the Old Course on a Sunday. Why? Every Sunday (outside of tournaments), golf is not played there. It’s been that way for hundreds of years. But here is the fantastic part… the public (and even dogs!) are welcomed on the fairways. The Old Course in St. Andrews becomes a park
Here’s why It is impossible to play the Old Course on a Sunday Read More »
Can boats fly? Yes they can in Sweden. Have you heard about the Tesla of the seas? Candela | Electric Hydrofoil Boats has already sold more than 100 of its 28-foot leisure boat called the C-8. Another 200 have been reserved. And next year its passenger ferries will hit the water in Stockholm. How do they
How Candela boats make waves by not making waves Read More »
TikTok is LAME. How Khabane Lame became the most followed user on TikTok without saying a word… First off, he’s not lame. His last name is pronounced LAH-MAY. He uses a shortened version of his first name Khaby. And he has 144.4 million followers. Khaby is a 22-year-old from Senegal. He now lives in Italy
How Khabane Lame became the most followed user on TikTok without saying a word Read More »
Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused caps to fly off. Snapple introduced its first iced tea in
How AriZona Iced Tea stole Snapple’s juice Read More »
Beating Amazon. Sometimes the opposite of a good thing is also a … … good thing. Amazon is big. Very, very big. They sell almost everything, to almost everyone, almost everywhere, every hour of every day. How can you compete with that? Is it possible to be bigger than Amazon? Can you sell more things
Sometimes the opposite of a good thing is also a good thing Read More »
The phrase “romanticize your life” was popularized during the pandemic. The concept according to an article by Christina Caron in The New York Times, “… asks us to appreciate what we have right in front of us and to live with intention, no matter how mundane our daily rituals might be — a reminder to
What’s your Purple Goldfish? Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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