differentiation

Split image: left side shows a person putting a phone in their jeans pocket, right side shows a glass and a bottle of wine. Text: "Free Bottle of Wine" with steps to receive it.

Would you lock your phone in a box during dinner for a free bottle of wine?

About 90% of customers at Al Condominio, a charming new Italian restaurant in Verona, are taking advantage of the unique offer. In an article in The Guardian, owner Angelo Lella shared the reasoning behind the strategy… “We wanted to open a restaurant that was different from the others… So we picked this format – customers can

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Two robotic hands reaching towards each other, with a book titled "Blue Goldfish" on the right. Text reads "Top 7 Key Takeaways.

7 Top TAkeaways from Blue Goldfish 2.0

1. Leverage Technology for Personalization and Enhanced CX: Today’s businesses must use data and AI to understand and meet customer needs more effectively. 2. The Importance of Differentiation: Just like goldfish can grow based on their environment and genetic makeup, businesses must differentiate themselves to grow in their market. This differentiation can be achieved through

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Image displaying two concepts for DX: Compensating for losing 1 customer needs 3 new ones. Right side shows women shopping. Source: McKinsey & Company.

companies that improve the experience for current customers grow twice as fast as their industry peers

A recent study by McKinsey & Company found that companies that improve the experience for current customers grow twice as fast as their industry peers. There were two of the stats that stood out to me: 1. Compensating for the value of one lost customer can require the acquisition of three new customers. 2. 80 percent of

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Illustrated podcast cover with the title "Learn Speak Teach" and "EP. 50" featuring a portrait of a bald man with glasses. Hosted by Ben Albert. Powered by Balbert Marketing LLC.

The Art of Differentiation and Superior Customer Service

Want to Build A Bulletproof Brand? In this podcast, I chat with Ben Albert about the “Art of Differentiation and Superior Customer Service” Here is our conversation on Episode #50 on the Learn – Speak – Teach podcast: [00:00] Episode intro and a quick bio of our guest; Stan Phelps[06:34] Stan’s rainbow of 11 colored goldfish.[13:04] An example of a

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A group of motorcyclists ride in formation on a road. Overlaid text reads "One Percenter" with a diamond-shaped "1%" symbol.

Are You a One-Percenter?

It was meant to disparage some motorcycle riders. After an incident in Hollister, California in 1947, the American Motorcycling Association allegedly said, “99% of the motorcycling public are law-abiding; there are 1% who are not.” Instead of seeing this as an insult or flaw, some motorcycle clubs have embraced the moniker. The “baddest of the

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