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How Voodoo Doughnut set themselves apart from the standard doughnut shops of the world

Kenneth “Cat Daddy” Pogson and Tres Shannon founded Voodoo Doughnut in Portland, Oregon, in 2003. David Rendall and I had a chance to visit last week as the Pink Goldfish 2.0 Book Launch Tour. Voodoo is one of our favorite examples of Antagonizing. Back to the doughnuts. The founders chose “voodoo” because they liked the […]

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Snowbird is not afraid of exposing itself

Pink Goldfish / Stan Phelps

Last week, the Pink Goldfish 2.0 Book Launch Tour visited Snowbird in Utah. The ski mountain resort is not afraid of exposing itself. A recent ad campaign featured one-star reviews such as “Too Advanced” and “Disappointed.” The trails at the mountain are difficult. Some may see that as a flaw or weakness, but it’s a

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Boerne .5k: The race you can’t lose

Pink Goldfish / Stan Phelps

If you want to raise money for a great nonprofit cause, you should probably avoid the traditional 5k race. There are so many of those, you’ll struggle to get anyone’s attention, which means that you won’t get a lot of participants and you won’t raise very much money. Last week, David Rendall and I visited

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Amber Share takes real one-star reviews from national parks and illustrates them

1 Comment / Pink Goldfish / Stan Phelps

“There are BUGS and they will bite you on your FACE.” This is an actual one-star review of Sequoia National Park in California. Last week, David Rendall and I visited the park and were thinking about a story we shared in our new book Pink Goldfish 2.0. We wrote about Amber Share and her Instagram

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Sometimes a Pink Goldfish is a red popsicle phone and no minibar

24 Comments / Pink Goldfish / Stan Phelps

Have you ever been disappointed with a hotel stay because you didn’t receive a poolside popsicle? I now am. Yesterday, David Rendall and I stopped by the Magic Castle Hotel in West Hollywood. We feature the hotel in Pink Goldfish 2.0. When was the last time you had a popsicle? I bet not recently. When

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“We believe what’s different about us is worth celebrating.” -Imperfect Foods

7 Comments / Pink Goldfish / Stan Phelps

“We believe what’s different about us is worth celebrating.”This is a core value from Imperfect Foods, one of the companies David Rendall and I feature in the new book Pink Goldfish 2.0. Not familiar with Imperfect Foods, here’s some background: Each year millions of people struggle with hunger and food insecurity and each year millions

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Lopsiding is the “L” in the FLAWSOME framework for differentiation in Pink Goldfish 2.0

7 Comments / Pink Goldfish / Stan Phelps

“True differentiation is rarely a function of well-roundedness; it is typically a function of lopsidedness.” Harvard Business School Professor Youngme Moon shared this truth in the book, “Different: Escaping the Competitive Herd.” Lopsiding is the “L” in the FLAWSOME framework for differentiation in Pink Goldfish 2.0. This strategy runs counter to the norm. Most “normal”

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“Why would anyone pick blue over pink? Pink is obviously a better color.” -Kanye West

7 Comments / Pink Goldfish / Stan Phelps

Is Kanye correct? “Why would anyone pick blue over pink? Pink is obviously a better color.” Are you on Team Kanye? The French would disagree. In a study conducted in France, 17% chose pink as their least favorite color. Only brown was less popular than pink. Yet, 2% picked Pink as their favorite color. There

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Self-service and a P!nk Palace: Why Clarence Saunders is the patron saint of P!nk Goldfish 2.0

1 Comment / Pink Goldfish / Stan Phelps

Last week the P!NK GOLDF!SH rolled into Memphis and we celebrated the patron saint of P!NK GOLDF!SH 2.0. His name is Clarence Saunders. 105 years ago Clarence challenged norms by doing less than all the other grocery stores. We call this P!NK flawsome strategy “Withholding.” Before 1916, groceries were sold at stores where a clerk

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How the Barkley Marathons do the opposite of “normal” races

Pink Goldfish / Stan Phelps

In 1977, James Earl Ray, convicted of assassinating Martin Luther King Jr in #Memphis, escaped from Brushy Mountain State Penitentiary. After 55 hours in the mountains of Tennessee, he was found just 8 miles away from the prison. That might’ve made Eminem proud, but Gary “Lazarus Lake” Cantrell thought he could have gone at least

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How Voodoo Doughnut set themselves apart from the standard doughnut shops of the world

Snowbird is not afraid of exposing itself

Boerne .5k: The race you can’t lose

Amber Share takes real one-star reviews from national parks and illustrates them

Sometimes a Pink Goldfish is a red popsicle phone and no minibar

“We believe what’s different about us is worth celebrating.” -Imperfect Foods

Lopsiding is the “L” in the FLAWSOME framework for differentiation in Pink Goldfish 2.0

“Why would anyone pick blue over pink? Pink is obviously a better color.” -Kanye West

Self-service and a P!nk Palace: Why Clarence Saunders is the patron saint of P!nk Goldfish 2.0

How the Barkley Marathons do the opposite of “normal” races

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