by Stan Phelps | Jun 8, 2022 | Pink Goldfish
Salty sweet question. Would you try an OREO x RITZ frankencookie?Two weeks ago, Mondelēz International took the century-old classic chocolate and cream OREO cookie and mashed it up with the salty RITZ cracker for a limited-time treat. The interior of the cookies...
by Stan Phelps | Jun 7, 2022 | Pink Goldfish
Beating Amazon. Sometimes the opposite of a good thing is also a …… good thing.Amazon is big. Very, very big. They sell almost everything, to almost everyone, almost everywhere, every hour of every day.How can you compete with that? Is it possible to be...
by Stan Phelps | May 20, 2022 | Pink Goldfish
Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING.Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They...
by Stan Phelps | May 9, 2022 | Pink Goldfish
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic....
by Stan Phelps | Apr 28, 2022 | Pink Goldfish
Her most famous piece of art was called “The Hendrix.” But most people call it the “Penis de Milo.” The artist was Chicago native Cynthia Albritton. The Hendrix is one of more than 50 phallic casts. To be specific, erect phallic casts of the...
by Stan Phelps | Apr 26, 2022 | Pink Goldfish
Your brand today is no longer what you tell people it is. Your brand is what your customer experiences, how they feel about that experience, and most importantly…… your brand is what your customer tells others about their experience.It used to be that your...
