by Stan Phelps | Jan 31, 2023 | Purple Goldfish
Do you know the story of a boy from upstate New York named David McConnell? In 1874, at the age of 16, David started to sell books door-to-door. When his fare was not well received,McConnell resorted to offering a “little extra.” David would promise a free gift in...
by Stan Phelps | Dec 19, 2022 | Purple Goldfish
Delta Air Lines is offering a “little something extra” for passengers. I recently flew from Atlanta to Chicago. An announcement caught my attention… Delta announced they were offering free WIFI on the flight. As long you were a SkyMiles member...
by Stan Phelps | Oct 29, 2021 | Purple Goldfish
A life lesson from my first home purchase. The house we bought in Norwalk, Connecticut was a beautiful old stone colonial. My Jennifer and I referred to it as “Het Stenin Haus.” (Dutch for “The Stone House”)Did I mention the house was charming and old?In the first...
by Stan Phelps | Oct 14, 2021 | Purple Goldfish
Here is a snippet from my talk about the power of word of mouth. It is the story of Stew Leonard Sr.I started the Purple Goldfish Project and began a quest to find 1,001 examples.I didn’t have to go far for inspiration.Just down the hill from my house was the most...
by Stan Phelps | Oct 6, 2021 | Purple Goldfish
Follow me on Twitter or LinkedIn. Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you...
