Smashing The Trojan Horse

Smashing The Trojan Horse

The Trojan Horse of Employee Experience in DX needs to be smashed. Organizations need to start taking small steps to add value to the experience over time. Here is a great analysis by Peter Fryar on the concept of Trojan Mice: Much change is of the “Trojan...
Rethinking Marketing

Rethinking Marketing

Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and most importantly, what they tell others about their...