by Stan Phelps | Jan 21, 2022 | Purple Goldfish
“The little things are infinitely the most important.” Sir Arthur Conan Doyle shared this axiom in “The Memoirs of Sherlock Holmes.”I agree with Conan Doyle and believe that great brands employ this elementary idea.They purposely go above and beyond...
by Stan Phelps | Jan 13, 2022 | Pink Goldfish, Purple Goldfish
[Video] Arby’s lopsides spicy with the Diablo Dare. Lagniappe: this brisket or chicken sandwich comes with a free milkshake.What happens when a Pink and Purple Goldfish collide? Here’s my review. Follow me on Twitter or LinkedIn. Stan Phelps...
by Stan Phelps | Nov 18, 2021 | Purple Goldfish
WOULD YOU RECOMMEND A COMPETITOR?The Zappos Family of Companies does. In Purple Goldfish 2.0, we share an example of this from Joe Gascoigne. In his words:“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have...
by Stan Phelps | Nov 10, 2021 | Purple Goldfish
Do you know the VM Matrix for customer experience?The V stands for value and the M for maintenance. These two elements have the biggest impact on CX in my opinion.I ascribe to the definition of Customer Experience shared by my friend and fellow speaker Mike...
by Stan Phelps | Oct 29, 2021 | Purple Goldfish
A life lesson from my first home purchase. The house we bought in Norwalk, Connecticut was a beautiful old stone colonial. My Jennifer and I referred to it as “Het Stenin Haus.” (Dutch for “The Stone House”)Did I mention the house was charming and old?In the first...
by Stan Phelps | Oct 27, 2021 | Purple Goldfish
Rethinking Marketing: 11 Takeaways from Purple Goldfish 2.0:1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience. 2. There is no such thing as...
