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The 8 Purpose Archetypes
"People don't buy WHAT you do... they buy WHY you do it." This famous quote by Simon Sinek speaks to the power of a company's PURPOSE and its role in driving customer engagement and loyalty. In "Red Goldfish," Graeme Newell and I examined more than 300 companies. We...
What Can Andre Agassi Teach Us About Excelling Under Pressure?
What can Andre Agassi teach us about Excelling Under Pressure and winning in business?Plenty.In this 8-minute talk from the 2023 AENC Speaker Showcase, I share lessons from the book, "Diamond Goldfish". https://youtu.be/Q8fDW4oow9M In the words of Marcel Proust, "The...
Celebrating 10 years as an ANA instructor
I'm typically not a fan of when LinkedIn publishes your work anniversaries. But today is a rare exception. Today marks my 10th anniversary of being an Instructor for the Association of National Advertisers (ANA).I've been honored to be part of ANA's Marketing Training...
The “Barbie” movie’s quest for PINK paint led to a global shortage
It was because the movie decided to leverage the Pink Goldfish strategy of Lopsiding. Greta Gerwig, who directed and co-wrote the script with Noah Baumbach, told "Architectural Digest" that the color was all-important to the movie. "Maintaining the ‘kid-ness’ was...
Life Lessons from Ted Lasso
"Be Like a Goldfish." That was the last four words of Ted Lasso. It is also the first of three life lessons from the iconic show. OK - you might think I'm partial to Goldfish because of my books. But to steal a line from Will Ferrell in the movie Elf, "It's just nice...
Rick Rubin’s New Book “The Creative Act”? celebrates the Pink Goldfish concepts of embracing imperfection and defying norms
Through vivid examples like the Leaning Tower of Pisa, the Japanese art form of kintsugi, and even the unexpected triumph of AI in the game of Go, Rubin demonstrates how embracing flaws and deviating from accepted norms can lead to remarkable breakthroughs. One of the...
Together We Can Change the World 2023 Fundraiser
Are you navigating the gray areas of leading across five generations in the workplace? Today, I'm announcing a limited time fundraiser to benefit Together We Can Change The World. You can support a worthy cause while unlocking the secrets to successful leadership...
There is no such thing as “CLUTCH.” The closest thing may be Carmelo Anthony
After 19 years in the NBA, Carmelo has retired from professional basketball. He did on the doorstep of the NBA Finals. And on the day that the team that drafted him finally made it to the League Championship Series. Back to being CLUTCH. I'm talking about performing...
Does employee Wellbeing impact Firm Performance and profitability?
I've heard people say employee well-being is just a bunch of woo-woo. Turns out it is more Ric Flair, "WOOOO!" A report from researchers at Oxford and Harvard this month has shown a strong positive relationship between employee wellbeing and firm performance. The...
Reclaimed Blue 600 from Polaroid is Perfectly imperfect
My late Father had a funny saying when talking laissez-faire approach to a future plan or event, "We'll take a picture and see what develops." The reference was to film. When you sent a roll to be processed, you never knew what might develop. And that was even more so...