How word of mouth is absolutely key to growth

How word of mouth is absolutely key to growth

Seth Godin on being remarkable. “The thing that makes something remarkable isn’t usually directly related to the original purpose of the product or service. It’s the extra stuff, the stylish bonus, the design, or the remarkable service or pricing that makes people...
How Buc-ees leveraged Withholding

How Buc-ees leveraged Withholding

Stopped at Buc-ees on my way to Ft. Worth, Texas a week ago. There is Texas-sized and then there is Buc-ees sized.A bit of background – On July 28, 1982, Arch Aplin III opened his first convenience store in Texas. Early on, he decided he’d need a good name and a...