The importance of consistency in marketing

The importance of consistency in marketing

Ever heard of the acronym DOTE? Do One Thing Every day. I got schooled on this by Juliet Brunhamer and her marketing team at Liberty Tax.Juliet was talking about marketing and the importance of consistency. I couldn’t agree more. Marketing is not about the big...
How Seinfeld leveraged opposing

How Seinfeld leveraged opposing

How did Seinfeld become the most successful TV sitcom of all time? They did it with a radical Pink Goldfish approach called Opposing. Creators Jerry Seinfeld and Larry David decided to do the opposite of the tried and true standard.Instead of an embrace and a learning...
Snakegate held Raleigh captive for three days

Snakegate held Raleigh captive for three days

For the second time in my 9 years in Raleigh, the city was under siege. This time it was a Zebra Spitting Cobra that held the city captive for three days.Dubbed Snakegate by the media, it followed the missing snake that was first reported in a 911 call. It soon became...