by Stan Phelps | Jul 22, 2021 | Pink Goldfish
Have you ever been disappointed with a hotel stay because you didn’t receive a poolside popsicle? I now am.Yesterday, David Rendall and I stopped by the Magic Castle Hotel in West Hollywood. We feature the hotel in Pink Goldfish 2.0.When was the last time you...
by Stan Phelps | Jul 21, 2021 | Pink Goldfish
“We believe what’s different about us is worth celebrating.”This is a core value from Imperfect Foods, one of the companies David Rendall and I feature in the new book Pink Goldfish 2.0.Not familiar with Imperfect Foods, here’s some...
by Stan Phelps | Jul 20, 2021 | Pink Goldfish
“True differentiation is rarely a function of well-roundedness; it is typically a function of lopsidedness.”Harvard Business School Professor Youngme Moon shared this truth in the book, “Different: Escaping the Competitive Herd.” Lopsiding is the...
by Stan Phelps | Jul 19, 2021 | Pink Goldfish
Is Kanye correct? “Why would anyone pick blue over pink? Pink is obviously a better color.”Are you on Team Kanye?The French would disagree. In a study conducted in France, 17% chose pink as their least favorite color. Only brown was less popular than pink....
by Stan Phelps | Jul 16, 2021 | Purple Goldfish
“Your brand is no longer what you tell people it is. It’s the differentiated experience [DX] your customer has, how they feel about it, and, most importantly, what they tell others about their experience.” Great brands know their customers and create a...