About 90% of customers at Al Condominio, a charming new Italian restaurant in Verona, are taking advantage of the unique offer. In an article in The Guardian, owner Angelo Lella shared the reasoning behind the strategy… “We wanted to open a restaurant that was different from the others… So we picked this format – customers can […]
Would you lock your phone in a box during dinner for a free bottle of wine? Read More »
My conversation with ChatGPT about my favorite subjects: Stan: What is a differentiated experience or DX? ChatGPT: Differentiated Experience (DX) is a term used to describe the creation of unique, personalized and memorable experiences for customers, aimed at differentiating a brand from its competitors. This concept emphasizes on creating a unique, memorable and positive experience
Stan Phelps has a Conversation With ChatGPT Read More »
Honored to be a guest of Bernie Borges of iQor on Episode 60 of the “Digitally Irresistible” podcast. Watch the episode here: Bernie and I talked about the I.D.E.A. framework for creating a differentiated experience (DX). I co-created this framework with “Purple Goldfish 2.0” coauthor Evan Carroll. Credit to Nicole Gobbo for this write-up of the process from the episode: The I.D.E.A.
The Differentiated Experience (DX) You Deliver Is the Most Referable Customer Experience Read More »
TikTok is LAME. How Khabane Lame became the most followed user on TikTok without saying a word… First off, he’s not lame. His last name is pronounced LAH-MAY. He uses a shortened version of his first name Khaby. And he has 144.4 million followers. Khaby is a 22-year-old from Senegal. He now lives in Italy
How Khabane Lame became the most followed user on TikTok without saying a word Read More »
The phrase “romanticize your life” was popularized during the pandemic. The concept according to an article by Christina Caron in The New York Times, “… asks us to appreciate what we have right in front of us and to live with intention, no matter how mundane our daily rituals might be — a reminder to
What’s your Purple Goldfish? Read More »
What’s large, noisy, and claustrophobic? It’s a magnetic resonance imaging machine. MRI’s are unnerving for adults. My good friend and fellow speaker Peter Agiovlassitis just had a bad experience in one this past week. It was going well as Peter listened to one of his favorite bands AC/DC. Then he made the cardinal mistake. As
LEGO to give hospitals free MRI sets for kids Read More »
It’s 2021. Let’s talk about the elephant in the room. Of course, I’m talking about a “towel” elephant and a “state” room. One of the signature elements of a Carnival Cruise Line differentiated experience (DX) is towel animals. Every night guests return to find one of the 40+ different types of this signature Purple Goldfish.
Elephant In The Room: Carnival Towel Animals Read More »
Families have changed. Today’s employers need to prepare for things such as infertility, adoption, parental leave, daycare, returning workers, and eldercare. It is critical that companies support employees so they can address family needs. This allows them to feel supported and focused. Little extras can make a huge difference. Here are five examples: 1. Wendy’s
Don’t sugarcoat who you are. Own it and expose it. Exposing is about honesty and authenticity. It’s obvious that integrity is important. Almost every company has a version of it as part of its core values. Yet, few companies are able to live up to it. There is power in being straightforward and candid. Especially
BRUTAL HONESTY: IT’SUGAR VS. DOMINO SUGAR Read More »
Four words that sum up the adherence to the Mandalorian creed. “This is the way.” These four words bind together this tribe of bounty hunters. If you are a fan of the show, then you are familiar with the code that was launched in Season 1. If you are not, here is the scene: The
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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