The phrase “romanticize your life” was popularized during the pandemic.

The concept according to an article by Christina Caron in The New York Times,

“… asks us to appreciate what we have right in front of us and to live with intention, no matter how mundane our daily rituals might be — a reminder to look for moments of beauty and embrace minimalism.”

The idea is to be more mindful to appreciate life’s “little things”. This mantra isn’t new. The great philosopher Ferris Bueller shared a similar sentiment all the way back in 1986,

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

But, what if we challenged ourselves to embrace this concept in business?

Too many times we take both our employees and customers for granted. We fail to be present and business becomes stale and transactional.

What if we sought out small ways to honor the relationship with our customers? Looking for opportunities to romanticize the experience we provide.

I call these little things Purple Goldfish. They are signals or beacons. Small signs that show you care. A little extra beyond the transaction to honor the relationship. Something extra to either add value or make things easier for your customers.

The challenge is to find ways to bake this into your customer experience. Make the little extra part of your business rituals.

Do these little things resonate?

I subscribe to the philosophy that Malcolm Gladwell offered in the “The Tipping Point,”

“The little things can make the biggest difference.”

What’s your Purple Goldfish?

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Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at