by Stan Phelps | Jul 14, 2021 | Purple Goldfish
Seth Godin on being remarkable. “The thing that makes something remarkable isn’t usually directly related to the original purpose of the product or service. It’s the extra stuff, the stylish bonus, the design, or the remarkable service or pricing that makes people...
by Stan Phelps | Jun 28, 2021 | Purple Goldfish
Warning: This post contains a BIG ASS lesson. Big Ass Fans makes … well, pretty big fans. The first fan nearly two decades ago spanned 20 feet. The company prides itself on being customer-focused and having a direct line to its industrial, agricultural,...
by Stan Phelps | Jun 23, 2021 | Purple Goldfish
Throw-ins are the most classic form of lagniappe (a little something extra) and one of the easiest types of Purple Goldfish to implement. Five Guys Enterprises is a hall of fame example of doing the little things to take care of the customer and honor the...
by Stan Phelps | Jun 16, 2021 | Green Goldfish
Employee benefits with the biggest impact on culture seem to be those that bring employees together. In “Green Goldfish 2.0” Lauren McGhee and I featured the case study of Assurance. The Illinois-based insurance brokerage has a whole host of...
by Stan Phelps | Jun 14, 2021 | Pink Goldfish
WE ARE NOT FOR EVERYONE. This is a central tenet of Pink Goldfish strategy. It was also the “Aha” moment that Steven Knight of Mosaic Home Services Ltd. took away from a Pink program with David Rendall.In a recent Inc. Magazine article (see link in the...
